{"id":51033,"date":"2024-02-21T16:41:30","date_gmt":"2024-02-21T15:41:30","guid":{"rendered":"https:\/\/www.minicrm.hu\/help\/?p=51033"},"modified":"2025-11-27T13:14:42","modified_gmt":"2025-11-27T12:14:42","slug":"cum-sa-eviti-ca-e-mailurile-tale-sa-ajunga-in-folderele-spam-ale-clientilor","status":"publish","type":"post","link":"https:\/\/www.minicrm.ro\/help\/cum-sa-eviti-ca-e-mailurile-tale-sa-ajunga-in-folderele-spam-ale-clientilor\/","title":{"rendered":"Cum s\u0103 evi\u021bi ca e-mailurile tale s\u0103 ajung\u0103 \u00een folderele SPAM ale clien\u021bilor?"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/43lruZ3YC0I?si=LUGgmwk-cjeBC12f\" width=\"760\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>\u00cen comunicarea cu lead-urile tale, e-mailurile pe care le trimi\u021bi c\u0103tre acestea au un drum specific de parcurs \u0219i trebuie s\u0103 treac\u0103 de trei borne: o born\u0103 legal\u0103 (ce consider\u0103 legea a fi SPAM \u00een \u021bara \u00een care trimi\u021bi comunic\u0103rile \u00een mas\u0103), o born\u0103 a filtrelor anti-SPAM (ce consider\u0103 Google, Yahoo \u0219i Outlook a fi SPAM), \u0219i o born\u0103 a modului \u00een care baza ta de date interac\u021bioneaz\u0103 cu e-mailurile primite de la tine.<\/p>\n<p>Articolul de fa\u021b\u0103 \u00ee\u0219i propune s\u0103 te sprijine \u00een a dep\u0103\u0219i cu succes toate cele trei borne, astfel \u00eenc\u00e2t s\u0103 ai o rat\u0103 de livrare c\u00e2t mai aproape de 100%.<\/p>\n<p>\u00cen acesta vei g\u0103si informa\u021bii despre:<\/p>\n<ol>\n<li><strong>Borna 1:<\/strong> Cum este SPAM-ul regulat din punct de vedere legal?<\/li>\n<li><strong>Borna 2:<\/strong> Care sunt declan\u0219atorii de baz\u0103 pentru filtrele anti-SPAM Google\/Yahoo\/Outlook?<\/li>\n<li><strong>Borna 3:<\/strong> Cum interac\u021bioneaz\u0103 destinatarii t\u0103i cu e-mailurile primite de tine?<\/li>\n<\/ol>\n<div class=\"alert alert-info\">Te rug\u0103m s\u0103 ai \u00een vedere c\u0103 acest articol trebuie interpretat ca o \u00eendrumare, iar nu ca o liter\u0103 de lege. \ud83d\ude42 Exist\u0103 c\u00e2teva lucruri de baz\u0103 pe care trebuie s\u0103 le faci obligatoriu (cum vor fi <strong>Politica de prelucrare a datelor<\/strong> \u0219i <strong>Set\u0103rile DKIM<\/strong>), dar depinde de tine \u0219i de cazul t\u0103u particular c\u00e2t de departe vrei s\u0103 mergi cu set\u0103rile anti-SPAM.<\/div>\n<h3><strong>Borna 1: Cum este SPAM-ul regulat din punct de vedere legal?<\/strong><\/h3>\n<div class=\"alert alert-danger\"><span style=\"font-weight: 400;\"><strong>Important<\/strong>: MiniCRM nu ofer\u0103 sfaturi legale. Ceea ce vei g\u0103si mai jos este o compila\u021bie de informa\u021bii g\u0103site \u00een diverse surse online, pe care le vom men\u021biona la sf\u00e2r\u0219itul acestui articol. Recomandarea noastr\u0103 principal\u0103 este s\u0103 discu\u021bi cu un avocat specializat, \u00eentruc\u00e2t regulile de trimitere a e-mailurilor \u00een mas\u0103 pot varia de la caz la caz.<\/span><\/div>\n<div>Exist\u0103 trei criterii principale pe care legea le subliniaz\u0103 atunci c\u00e2nd vine vorba de trimiterea e-mailurilor \u00een mas\u0103:<\/div>\n<ul>\n<li>Exprimarea consim\u021b\u0103m\u00e2ntului explicit al destinatarului vizavi de o politic\u0103 de prelucrare a datelor cu caracter personal<\/li>\n<li>Destinatarii trebuie ca fie s\u0103 fi optat \u00een mod deliberat s\u0103 primeasc\u0103 e-mailuri de marketing de la tine, fie s\u0103 poat\u0103 solicita iradierea de pe lista ta \u00een orice moment<\/li>\n<li>Expeditorul e-mailurilor trebuie s\u0103 fie clar, iar con\u021binutul trebuie s\u0103 fie exprimat \u00eenc\u0103 din subiect<\/li>\n<\/ul>\n<p>Absen\u021ba \u00eendeplinirii oric\u0103ruia dintre aceste criterii reprezint\u0103 o \u00eenc\u0103lcare a legii \u0219i poate fi pedepsit\u0103 ca atare, \u00een func\u021bie de gravitate \u0219i \u021bara\/statul \u00een care campania a fost trimis\u0103.<\/p>\n<h4><strong>Politica de prelucrare a datelor cu caracter personal<\/strong><\/h4>\n<p>Politica de prelucrare a datelor cu caracter personal reprezint\u0103 un document \u00een care trebuie s\u0103 stipulezi ce inten\u021bionezi s\u0103 faci, mai exact, cu datele lead-urilor \u00een a c\u0103ror posesie intri.<\/p>\n<p>Dac\u0103 te pricepi la \u00eentocmirea de contracte \u0219i ai experien\u021b\u0103 legal\u0103, po\u021bi face chiar tu acest document, cu ajutorul unui \u0219ablon gratuit oferit de MiniCRM, cum este cel de <a href=\"https:\/\/razvanbb.ro\/template-politica-confidentialitate\/?cn-reloaded=1\">aici<\/a>.\u00a0 Dar, desigur, golden standard-ul este s\u0103 te consul\u021bi cu un avocat.<\/p>\n<p>Odat\u0103 ce ai varianta final\u0103 a politicii de prelucrare a datelor cu caracter personal, primul pas este s\u0103 o publici pe website-ul firmei \u00eentr-un loc u\u0219or accesibil &#8211; preferabil, \u00een bara de meniu sau \u00een footer.<\/p>\n<p>\u00cen ceea ce prive\u0219te ob\u021binerea consim\u021b\u0103m\u00e2ntului asupra acesteia de la lead-urile tale, vei avea nevoie ca formularul de pe site s\u0103 fie unul integrat cu MiniCRM. Astfel, de fiecare dat\u0103 c\u00e2nd cineva \u00eel completeaz\u0103, va fi obligat s\u0103 bifeze \u0219i c\u0103su\u021ba de mai jos \u00eenainte de a-l trimite:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-51036 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.43.54.png\" alt=\"\" width=\"1152\" height=\"1214\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.43.54.png 1152w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.43.54-285x300.png 285w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.43.54-972x1024.png 972w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.43.54-768x809.png 768w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/>C\u0103su\u021ba aceasta va fi automat ad\u0103ugat\u0103 tuturor formualrelot tale, \u021bie r\u0103m\u00e2n\u00e2ndu-\u021bi doar s\u0103 actualizezi declara\u021bia implicit\u0103 cu cea de pe website-ul t\u0103u.<\/p>\n<p>\u00cen acest sens, mergi \u00een zona de <strong>Set\u0103ri<\/strong>\u00a0de pe bara albastr\u0103 de meniu din st\u00e2nga \u0219i selecteaz\u0103 sub-categoria de <strong>Sistem <\/strong>(trebuie s\u0103 fii administrator):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51037\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.48.00.png\" alt=\"\" width=\"342\" height=\"684\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.48.00.png 342w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.48.00-150x300.png 150w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/p>\n<p>\u00cen ecranul ap\u0103rut, pe coloana din dreapta, caut\u0103 zona de <strong>Acord de prelucrare a datelor<\/strong>.<\/p>\n<p>Dac\u0103 abonamentul t\u0103u nu cuprinde add on-ul de <strong>Formulare Avansate<\/strong>, atunci checkbox-ul va fi invariabil bifat. Tot ce ai de f\u0103cut este ca, \u00een c\u00e2mpul de Declara\u021bie privind prelucrarea datelor, s\u0103 inserezi link-ul aferent.<\/p>\n<div class=\"alert alert-info\">Pe de-alt\u0103 parte, dac\u0103 ai add on-ul de<strong> Formulare Avansate<\/strong>, vei observa c\u0103 po\u021bi debifa c\u0103su\u021ba de acord, astfel \u00eenc\u00e2t ea s\u0103 nu mai apar\u0103 \u00een formularele tale \u00een mod implicit.\u00a0 Acest lucru nu \u00eenseamn\u0103 c\u0103 po\u021bi renun\u021ba la ea! Logica din spate este c\u0103 <strong>Formulare Avansate<\/strong> \u00ee\u021bi d\u0103 acces la codul HTML al fiec\u0103rui formular individual, ceea ce \u00eenseamn\u0103 c\u0103 ai libertatea de a personaliza checkbox-ul \u00een cauz\u0103 dup\u0103 bunul plac (nu trebuie s\u0103 \u00eel folose\u0219ti pe cel standard).<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51040 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.49.45.png\" alt=\"\" width=\"1200\" height=\"292\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.49.45.png 1200w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.49.45-300x73.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.49.45-1024x249.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.49.45-768x187.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Astfel, toate formularele tale care solicit\u0103 date din categoria de <strong>Persoan\u0103<\/strong> (nume, prenume, e-mail, telefon etc.) vor avea \u00een mod automat \u0219i solicitarea consim\u021b\u0103m\u00e2ntului.<\/p>\n<div class=\"alert alert-info\">Totu\u0219i, \u021bine cont c\u0103 checkbox-ul nu va ap\u0103rea dac\u0103 formularul t\u0103u nu con\u021bine niciun c\u00e2mp referitor la <strong>Persoan\u0103<\/strong>.<\/div>\n<p>Po\u021bi verifica acest lucru d\u00e2nd click pe butonul de <strong>Previzualizare<\/strong> din cadrul fiec\u0103rui formular pe care inten\u021bionezi s\u0103-l folose\u0219ti pentru captare de date:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51042 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.56.18.png\" alt=\"\" width=\"2512\" height=\"1242\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.56.18.png 2512w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.56.18-300x148.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.56.18-1024x506.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.56.18-768x380.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.56.18-1536x759.png 1536w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.56.18-2048x1013.png 2048w\" sizes=\"auto, (max-width: 2512px) 100vw, 2512px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51043 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.57.51.png\" alt=\"\" width=\"1564\" height=\"1084\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.57.51.png 1564w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.57.51-300x208.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.57.51-1024x710.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.57.51-768x532.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-09.57.51-1536x1065.png 1536w\" sizes=\"auto, (max-width: 1564px) 100vw, 1564px\" \/><\/p>\n<p>Odat\u0103 ce un lead a completat formularul t\u0103u, vei g\u0103si consim\u021b\u0103m\u00e2ntul s\u0103u exprimat \u00een mod explicit pe cardul s\u0103u de persoan\u0103:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51045\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.02.32.png\" alt=\"\" width=\"594\" height=\"272\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.02.32.png 594w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.02.32-300x137.png 300w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51048 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.03.22.png\" alt=\"\" width=\"1714\" height=\"1034\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.03.22.png 1714w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.03.22-300x181.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.03.22-1024x618.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.03.22-768x463.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-10.03.22-1536x927.png 1536w\" sizes=\"auto, (max-width: 1714px) 100vw, 1714px\" \/><\/p>\n<div class=\"alert alert-info\">A avea consim\u021b\u0103m\u00e2ntul lead-ului referitor prelucrarea datelor cu caracter personal este un pas care te acoper\u0103 doar legal \u0219i nu garanteaz\u0103 c\u0103 e-mailurile tale or s\u0103 treac\u0103 \u0219i de cea de-a doua born\u0103, \u0219i-anume filtrele anti-SPAM ale Google\/Yahoo\/Outlook. Pentru cea din urm\u0103, combin\u0103 acest pas cu cel de Opt in sau Double Opt in.<\/div>\n<h4><strong>Opt in vs. Opt out<\/strong><\/h4>\n<p>Din punct de vedere legal, modalitatea recomandat\u0103 de adunare de lead-uri este metoda Opt in. Acest lucru \u00eenseamn\u0103 c\u0103, sub o form\u0103 sau alta, lead-urile tale trebuie s\u0103 \u00ee\u0219i lase de bun\u0103 voie datele \u00eentr-un formular fizic sau online (\u0219i mai ales unul care s\u0103 stipuleze acordul de prelucrare a datelor). Ulterior, angajamentul t\u0103u este s\u0103 le trimi\u021bi comunic\u0103ri doar din sfera celor pentru care s-au abonat.<\/p>\n<p>Prezent\u0103, dar mai pu\u021bin recomandat\u0103, este \u0219i varianta de Opt out. Aici, principiul de baz\u0103 este c\u0103 ai adunat singur baza ta de date prin prospectare, sau prin introducerea manual\u0103 a lead-urilor, \u0219i c\u0103 le trimi\u021bi comunic\u0103ri activ, \u00eens\u0103 f\u0103r\u0103 a avea consim\u021b\u0103m\u00e2ntul lor explicit. Acest lucru \u00eenseamn\u0103 c\u0103 toate e-mailurile tale:<\/p>\n<ul>\n<li>Trebuie s\u0103 con\u021bin\u0103 un link de unsubscribe la vedere, prin care destinatarii pot oric\u00e2nd s\u0103 solicite iradierea lor de pe lista ta de contacte<\/li>\n<li>Trebuie s\u0103 vin\u0103 de la un expeditor a c\u0103rui identitate a fost confirmat\u0103 prin DKIM (pentru a se evita furtul de identitate)<\/li>\n<li>Trebuie s\u0103 men\u021bioneze \u00eenc\u0103 din subiect \u0219i header despre ce e vorba \u00een con\u021binut (ex: o promo\u021bie, o reducere, o invita\u021bie de colaborare etc.)<\/li>\n<\/ul>\n<div class=\"alert alert-danger\">MiniCRM recomand\u0103 varianta Opt in. Pentru varianta Opt out, asigur\u0103-te c\u0103 te consul\u021bi cu un avocat mai \u00eent\u00e2i.<\/div>\n<h3><strong>Borna 2: Care sunt declan\u0219atorii de baz\u0103 pentru filtrele anti-SPAM ale Google\/Yahoo\/Outlook?<\/strong><\/h3>\n<p>Nimeni nu \u00ee\u021bi poate spune cu certitudine cum g\u00e2nde\u0219te algoritmul filtrelor de anti-SPAM de la Google, Yahoo \u0219i Outlook, \u00eens\u0103 exist\u0103 resurse oficiale de la primele dou\u0103 companii care subliniaz\u0103 importan\u021ba a trei aspecte de care trebuie s\u0103 te ocupi:<\/p>\n<ol>\n<li>Autentificarea domeniului t\u0103u prin realizarea set\u0103rilor DKIM<\/li>\n<li>Existen\u021ba unui link de unsubscribe vizibil \u00een toate comunic\u0103rile \u00een mas\u0103<\/li>\n<li>Setarea de Double opt-in<\/li>\n<\/ol>\n<p>Dintre acestea trei, doar primele dou\u0103 sunt obligatorii.<\/p>\n<h4><strong>Autentificarea domeniului t\u0103u prin realizarea set\u0103rilor DKIM<\/strong><\/h4>\n<p>Pentru a \u00een\u021belege conceptul de set\u0103ri DKIM mai bine, g\u00e2nde\u0219te-te la un buletin.<\/p>\n<p>Fiecare buletin are un c\u00e2mp denumit <em><strong>\u201eEliberat de&#8230;\u201d<\/strong><\/em>, completat cu numele institu\u021biei care l-a emis. Acest aspect este unul dintre factorii care \u00eei stabilesc veridicitatea.<\/p>\n<p>Tot a\u0219a se \u00eent\u00e2mpl\u0103 \u0219i \u00een cazul adreselor de e-mail pe care le folose\u0219ti la locul de munc\u0103.<\/p>\n<p>Imagineaz\u0103-\u021bi c\u0103, odat\u0103 ce ai dat click pe butonul <em><strong>Send<\/strong><\/em> atunci c\u00e2nd trimi\u021bi un e-mail \u00een mas\u0103, adresa ta de e-mail pleac\u0103 \u00eentr-o c\u0103l\u0103torie pentru a se asigura c\u0103 fiecare dintre cele 10, 100, 1000 sau un milion de e-mailuri ajunge cu bine la destina\u021bie. Ca un fel de po\u0219ta\u0219.<\/p>\n<p>Pe drum, aceasta este oprit\u0103 la cea de-a doua born\u0103, unde filtrele anti-SPAM o pun \u00een situa\u021bia de a se legitima.<\/p>\n<p>\u00cen momentul \u00een care o adres\u0103 de e-mail (de exemplu, <em>laura.gata@minicrm.ro<\/em>) nu are o carte de identitate emis\u0103 de domeniul asociat ei (de exemplu, <em>minicrm.ro<\/em>), Google, Yahoo sau Outlook o vor suspecta de furt de identitate &#8211; sau, altfel spus, de \u00een\u0219el\u0103torie.<\/p>\n<p>Ca s\u0103 evi\u021bi acest lucru, asigur\u0103te c\u0103 toate adresele de e-mail pe care le folose\u0219ti pentru comunicarea cu lead-urile tale sunt autentificate DKIM.<\/p>\n<p>\u00cen acest sens, primul pas este s\u0103 mergi \u00een zona de <strong>Set\u0103ri<\/strong> &#8211; <strong>Sistem<\/strong>, iar pe coloana din dreapta s\u0103 te ui\u021bi dup\u0103 zona de <strong>SenderID and DKIM Settings<\/strong>. Click pe butonul albastru <strong>Asociaz\u0103 domeniu<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51054 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.12.22.png\" alt=\"\" width=\"824\" height=\"216\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.12.22.png 824w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.12.22-300x79.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.12.22-768x201.png 768w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/p>\n<p>\u00cen fereastra ap\u0103rut\u0103, completeaz\u0103 domeniului t\u0103u. De exemplu, <em><strong>minicrm.ro<\/strong><\/em><\/p>\n<p>Apoi, click pe butonul albastru <strong>Asociaz\u0103<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51055 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.15.30.png\" alt=\"\" width=\"647\" height=\"334\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.15.30.png 647w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.15.30-300x155.png 300w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/p>\n<p>Fereastra care \u00ee\u021bi va ap\u0103rea ulterior va con\u021bine parametri DNS pe care va trebui s\u0103 \u00eei setezi din cPanel-ul website-ului t\u0103u.<\/p>\n<p>Dac\u0103 nu e\u0219ti neap\u0103rat familiar cu set\u0103rile DNS, d\u0103-i de \u0219tire administratorului t\u0103u de domeniu \u0219i ar trebui s\u0103 se ocupe el.<\/p>\n<p>C\u00e2nd set\u0103rile au fost realizate, click pe butonul albastru <strong>Verific\u0103 \u00eenc\u0103 o dat\u0103<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51058\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.17.13.png\" alt=\"\" width=\"637\" height=\"565\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.17.13.png 637w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.17.13-300x266.png 300w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/p>\n<p>Dac\u0103, dup\u0103 ce ai dat click pe <strong>Verific\u0103 \u00eenc\u0103 o dat\u0103<\/strong>, domeniul nu \u00ee\u021bi apare drept bifat cu verde, \u00eenseamn\u0103 c\u0103 \u00eenc\u0103 mai sunt c\u00e2teva lucruri de rev\u0103zut \u00een cPanel.<\/p>\n<p>\u00cencearc\u0103 s\u0103 dai \u0219i un refresh paginii dac\u0103 acesta nu a avut loc automat, \u0219i nu uita s\u0103 dai click \u0219i pe <strong>Permite<\/strong>, ca \u0219i pas final.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51061\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.24.17.png\" alt=\"\" width=\"829\" height=\"286\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.24.17.png 829w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.24.17-300x103.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.24.17-768x265.png 768w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/p>\n<p>Dac\u0103 ai mai multe domenii, repet\u0103 pa\u0219ii pentru fiecare dintre ele.<\/p>\n<div class=\"alert alert-info\">\u00cen cazul \u00een care coloana de <strong>DKIM status<\/strong> apare bifat\u0103 cu verde, \u00eens\u0103 coloana de <strong>Branded status<\/strong> apare cu un X ro\u0219u, \u0219terge asocierea \u0219i ref\u0103-o de la zero, conform pa\u0219ilor de mai sus.<\/div>\n<div class=\"alert alert-info\">Dupa ce ai asociat toate domeniile tale cu succes, asigur\u0103-te c\u0103 nu \u021bi-a sc\u0103pat niciunul, prin dou\u0103 ultime verific\u0103ri a adreselor de e-mail \u00eenrudite.<\/div>\n<div>Prima verificare o vei face \u00een cadrul fiec\u0103rui modul, intr\u00e2nd \u00een zona de <strong>Set\u0103rile produsului<\/strong>:<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51066\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.32.26.png\" alt=\"\" width=\"192\" height=\"459\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.32.26.png 192w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.32.26-125x300.png 125w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/div>\n<div><\/div>\n<div>\u00cen cadrul fiec\u0103ruia dintre produsele tale, ai grij\u0103 ca \u00een zona de <strong>Expeditor central pentru emailuri<\/strong> \u0219i <strong>Emi\u021b\u0103tor personalizat<\/strong> s\u0103 NU apar\u0103 triunghiul portocaliu de l\u00e2ng\u0103 adresele de e-mail din imaginea de mai jos.<\/div>\n<div><\/div>\n<div>Prezen\u021ba acestuia \u00eenseamn\u0103 c\u0103 domeniul \u00een cauz\u0103 nu a fost autentificat cu succes (sau ai uitat de el \ud83d\ude42<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51069\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.35.53.png\" alt=\"\" width=\"829\" height=\"499\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.35.53.png 829w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.35.53-300x181.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.35.53-768x462.png 768w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/div>\n<div>Cea de-a doua verificare, va trebui s\u0103 o faci asupra adreselor de e-mail folosite de utilizatorii din sistemul t\u0103u.<\/div>\n<div><\/div>\n<div>Ai grij\u0103 ca ace\u0219tia s\u0103 aib\u0103 adrese care s\u0103 se termine \u00een @domeniu.ro, \u0219i sub nicio form\u0103 @gmail.com, @yahoo.com etc.<\/div>\n<div><\/div>\n<div>Acestea din urm\u0103 sunt domenii publice, destinate uzului personal, \u0219i nu prezint\u0103 \u00eencredere \u00een fa\u021ba filtrelor anti-SPAM.<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51072\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.38.58.png\" alt=\"\" width=\"194\" height=\"382\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.38.58.png 194w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.38.58-152x300.png 152w\" sizes=\"auto, (max-width: 194px) 100vw, 194px\" \/><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51075\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.39.32.png\" alt=\"\" width=\"687\" height=\"149\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.39.32.png 687w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.39.32-300x65.png 300w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/div>\n<div><\/div>\n<h4><strong>2 tipuri de link-uri de Unsubscribe pentru comunic\u0103rile \u00een mas\u0103<\/strong><\/h4>\n<p>Odat\u0103 ce ai realizat set\u0103rile DKIM pentru toate adresele de e-mail \u00eenregistrate pe domeniul t\u0103u, este timpul s\u0103 te ocupi de cel de-al doilea aspect obligatoriu din punct de vedere al politicii anti-SPAM: existen\u021ba unui link de unsubscribe u\u0219or accesibil, pentru fiecare comunicare \u00een mas\u0103.<\/p>\n<div class=\"alert alert-info\">Una dintre reglement\u0103rile anti-SPAM intrate \u00een vigoare din 2024 este regula \u201eUnsubscribe dintr-un click\u201d, care prevedere faptul c\u0103 trebuie s\u0103 ai un link de unsubscribe prezent \u00een header-ul e-mailului, prin codul HTML. Nu trebuie s\u0103 \u00ee\u021bi ba\u021bi capul \u00een leg\u0103tur\u0103 cu acesta c\u00e2nd trimi\u021bi e-mailuri din MiniCRM, \u00eentruc\u00e2t sistemul adaug\u0103 acest link de unsubscribe automat. Felul \u00een care este afi\u0219at depinde de inboxul \u00een care ajunge (\u00een sensul c\u0103 poate fi vizibil sau nu).<\/div>\n<div>Exist\u0103 dou\u0103 variabile specifice care te ajut\u0103 \u00een acest sens, \u0219i pe am\u00e2ndou\u0103 le g\u0103se\u0219ti \u00een sec\u021biunea de <strong>Altele<\/strong> a zonei de <strong>Variabile<\/strong> din editorul de \u0219abloane:<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51094\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.54.16.png\" alt=\"\" width=\"814\" height=\"677\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.54.16.png 814w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.54.16-300x250.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.54.16-768x639.png 768w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/div>\n<div><\/div>\n<div>Varianta de <strong>Altele: Link<\/strong> <strong>dezabonat<\/strong> este cea mai u\u0219oar\u0103 alternativ\u0103, \u00eentruc\u00e2t este suficient s\u0103 o selectezi \u0219i s\u0103 o inserezi \u00een footer-ul e-mailui, acolo unde, \u00een mod normal, trebuie s\u0103 apar\u0103 butonul de Dezabonare. \u00cen cadrul \u0219ablonului din MiniCRM, ea va ar\u0103ta astfel:<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51096\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.57.08.png\" alt=\"\" width=\"516\" height=\"102\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.57.08.png 516w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.57.08-300x59.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/div>\n<div>Iar felul \u00een care va fi afi\u0219at\u0103 pe ecranul destinatarului va ar\u0103ta dup\u0103 cum urmeaz\u0103:<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51099\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.59.17.png\" alt=\"\" width=\"736\" height=\"992\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.59.17.png 736w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-17.59.17-223x300.png 223w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/div>\n<p>C\u00e2t despre varianta de <strong>Altele: Link dezabonare personalizat<\/strong>, aceasta necesit\u0103 pu\u021bin mai multe click-uri, \u00eens\u0103 arat\u0103 mai estetic \ud83d\ude00<\/p>\n<p>Click pe aceasta din panoul de variabile, \u0219i-apoi selecteaz-o \u0219i ia-o cu <strong>Copy\/Cut<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51102\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.04.08.png\" alt=\"\" width=\"743\" height=\"530\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.04.08.png 743w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.04.08-300x214.png 300w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/p>\n<p>Scrie cuv\u00e2ntul <strong><em>Dezabonare<\/em><\/strong> \u00een locul ei, selecteaz\u0103-l \u0219i pe acesta cu mouse-ul, \u0219i mergi \u00een zona de inserare link a editorului.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51105\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.06.32-1024x436.png\" alt=\"\" width=\"1024\" height=\"436\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.06.32-1024x436.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.06.32-300x128.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.06.32-768x327.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.06.32.png 1178w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u00cen fereastra de dialog ap\u0103rut\u0103, completeaz\u0103 c\u00e2mpul de URL cu variabila copiat\u0103 anterior d\u00e2nd acum Paste.<\/p>\n<p>Bifeaz\u0103 cele trei c\u0103su\u021be, astfel \u00eenc\u00e2t decizia de dezabonare a destinatarului s\u0103 poat\u0103 fi asociat\u0103 cu cardul s\u0103u din MiniCRM (\u0219i, \u00een cazul celei de-a treia c\u0103su\u021b\u0103, s\u0103 ai \u0219i o statistic\u0103 asupra ratei de unsubscribe).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51108\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.08.42-1024x557.png\" alt=\"\" width=\"1024\" height=\"557\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.08.42-1024x557.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.08.42-300x163.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.08.42-768x418.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.08.42.png 1186w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Finalmente, click pe butonul de <strong>Inserare<\/strong>, iar felul \u00een care \u0219ablonul va ar\u0103ta \u00een inboxul destinatarului va fi \u00eentocmai felul \u00een care \u00eel vezi \u0219i tu \u00een editor (cel pu\u021bin, \u00een ceea ce prive\u0219te partea de dezabonare).<\/p>\n<p>Oricare dintre variante vei folosi, atunci c\u00e2nd cineva d\u0103 click pe un link de Unsubscribe dintr-un e-mail, adresa lui va \u00eencepe s\u0103 aib\u0103 un fundal negru \u00een sistemul t\u0103u, ca \u00een cazul de mai jos.<\/p>\n<p>Acest lucru \u00eenseamn\u0103 c\u0103 persoana respectiv\u0103 nu va mai primi comunic\u0103ri \u00een mas\u0103 de la tine, \u00eens\u0103 vei putea s\u0103 \u00eei trimi\u021bi \u00een continuare e-mailuri 1 la 1.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51153\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.18.51.png\" alt=\"\" width=\"280\" height=\"176\" \/><\/p>\n<p>Dac\u0103 \u0219tii sigur c\u0103 a fost o gre\u0219eal\u0103 de partea contactului, exist\u0103 posibilitatea de a-l reabona &#8211;<strong> \u00eens\u0103 acest lucru \u00ee\u021bi va fi permis o singur\u0103 dat\u0103<\/strong>.<\/p>\n<p>Din zona de Sistem &#8211; Set\u0103ri, intr\u0103 \u00een sub-categoria de List\u0103 neagr\u0103.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51154\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.21.12.png\" alt=\"\" width=\"198\" height=\"377\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.21.12.png 198w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.21.12-158x300.png 158w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><\/p>\n<p>Selecteaz\u0103 adresa de e-mail pe care o ai \u00een vizor (sau, alternativ, caut-o de pe bara de c\u0103utare din dreapta), click pe aceasta, \u0219i-apoi click pe <strong>Activeaz\u0103<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51156\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.22.57.png\" alt=\"\" width=\"647\" height=\"308\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.22.57.png 647w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.22.57-300x143.png 300w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/p>\n<h4><strong>Setarea de Double opt-in<\/strong><\/h4>\n<div class=\"alert alert-info\">\u00cen marea majoritate a cazurilor, \u00een Rom\u00e2nia, setarea de Double opt-in nu este mandatorie. Cu toate acestea, dac\u0103 trimi\u021bi e-mailuri \u00een str\u0103in\u0103tate, s\u0103 \u0219tii c\u0103 exist\u0103 anumite \u021b\u0103ri care o fac obligatorie &#8211; \u0219i aici, cel mai bine te consul\u021bi cu un avocat.\u00a0 Indiferent de obligativitatea ei, vei ob\u021bine puncte \u00een plus de la Google dac\u0103 te hot\u0103r\u0103\u0219ti s\u0103 optezi pentru aceasta.<\/div>\n<p>Dup\u0103 cum \u0219i numele sugereaz\u0103, Double opt-in este o modalitate prin care lead-urile tale nu numai c\u0103 se pot \u00eenscrie voluntar s\u0103 primeasc\u0103 e-mailuri de la tine, dar sunt \u0219i nevoite s\u0103-\u0219i confirme explicit decizia.<\/p>\n<div>Cu alte cuvinte, imediat ce un lead \u00ee\u0219i las\u0103 datele de contact \u00eentr-un formular pe website-ul t\u0103u, va primi un e-mail ca cel de mai jos:<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51123 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.32.34.png\" alt=\"\" width=\"1398\" height=\"886\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.32.34.png 1398w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.32.34-300x190.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.32.34-1024x649.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.32.34-768x487.png 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/div>\n<div>\u0218i doar dup\u0103 ce d\u0103 click pe butonul de confirmare va fi luat \u00een eviden\u021ba ta de contacte c\u0103tre care po\u021bi trimite comunic\u0103ri de marketing:<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51124 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.34.56.png\" alt=\"\" width=\"1318\" height=\"782\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.34.56.png 1318w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.34.56-300x178.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.34.56-1024x608.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.34.56-768x456.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\" \/><\/div>\n<div><\/div>\n<div class=\"alert alert-info\">Chiar dac\u0103 un prospect \u00ee\u0219i las\u0103 datele de contact dar nu confirm\u0103 alegerea f\u0103cut\u0103 prin ap\u0103sarea de buton, tu tot vei primi datele sale \u00een sistemul t\u0103u de MiniCRM \u0219i vei putea s\u0103-i trimi\u021bi e-mailuri 1 la 1. Totu\u0219i, sistemul nu va trimite comunic\u0103ri \u00een mas\u0103 c\u0103tre adresa lui de e-mail, at\u00e2t timp c\u00e2t nu realizeaz\u0103 confirmarea.<\/div>\n<div>Pentru ca \u0219i tu s\u0103 impui politica de Double opt-in pentru lead-urile tale, vei avea nevoie de urm\u0103toarea extensie (gratuit\u0103), pe care o vei g\u0103si \u00een cadrul oric\u0103rui modul de gestionare clien\u021bi:<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51126\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.40.20.png\" alt=\"\" width=\"189\" height=\"462\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.40.20.png 189w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.40.20-123x300.png 123w\" sizes=\"auto, (max-width: 189px) 100vw, 189px\" \/><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51127\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.41.26.png\" alt=\"\" width=\"295\" height=\"354\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.41.26.png 295w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.41.26-250x300.png 250w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/div>\n<div><\/div>\n<p>Activeaz-o d\u00e2nd click pe micul \u00eentrerup\u0103tor.<\/p>\n<div>Dup\u0103 ce \u00eentrerup\u0103torul s-a f\u0103cut albastru, d\u0103 click pe butonul de <strong>Mai multe informa\u021bii<\/strong>, unde vei g\u0103si hyperlink-urile a dou\u0103 \u0219abloane. Click pe hyperlink-urile respective \u0219i, \u00een cele ce urmeaz\u0103, va trebui s\u0103 editezi aceste dou\u0103 \u0219abloane \u00een termeni de text \u0219i logo.<\/div>\n<div><\/div>\n<div class=\"alert alert-danger\">Ai grij\u0103 s\u0103 nu mofici \u00een vreun fel link-ul din spatele butonului de <strong>Confirm adresa de e-mail<\/strong> \u00eentruc\u00e2t acesta con\u021bine variabila de activare \u00een sistem a adresei de e-mail!<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51129\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.46.21-1024x629.png\" alt=\"\" width=\"1024\" height=\"629\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.46.21-1024x629.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.46.21-300x184.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.46.21-768x472.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.46.21.png 1291w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51135\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.50.53-1024x582.png\" alt=\"\" width=\"1024\" height=\"582\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.50.53-1024x582.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.50.53-300x170.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.50.53-768x436.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.50.53.png 1285w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<p>C\u00e2nd ai terminat cu modificarea logo-ului \u0219i a textului (dac\u0103 e cazul), mergi \u00een zona de <strong>Formulare<\/strong> a modului \u00een care te afli:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51136\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.54.04.png\" alt=\"\" width=\"192\" height=\"488\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.54.04.png 192w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.54.04-118x300.png 118w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/p>\n<p>\u0218i alege-l pe acela care e sincronizat cu website-ul t\u0103u. Dac\u0103 \u00eenc\u0103 nu ai un formular pe website care e sincronizat cu MiniCRM, uite <a href=\"https:\/\/www.minicrm.ro\/help\/formulare\/#anchor-2\">aici<\/a> mai multe detalii despre cum s\u0103 creezi unul de la zero.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51139\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.55.46-1024x206.png\" alt=\"\" width=\"1024\" height=\"206\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.55.46-1024x206.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.55.46-300x60.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.55.46-768x154.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.55.46.png 1407w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Dup\u0103 ce ai intrat pe formularul ales, \u00eendreapt\u0103-\u021bi aten\u021bia c\u0103tre coloana din dreapta \u0219i d\u0103 scroll \u00een jos, p\u00e2n\u0103 vei g\u0103si un checkbox de Double opt-in. Bifeaz\u0103-l, iar apoi \u00ee\u021bi va ap\u0103rea o eroare \u00een partea de sus a paginii, care \u00ee\u021bi va indica faptul c\u0103 trebuie s\u0103 folose\u0219ti un \u0219ablon care con\u021bine variabila <strong>link activare email<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51141 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.59.26.png\" alt=\"\" width=\"2400\" height=\"1256\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.59.26.png 2400w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.59.26-300x157.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.59.26-1024x536.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.59.26-768x402.png 768w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.59.26-1536x804.png 1536w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-18.59.26-2048x1072.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<p>\u0218ablonul potrivit \u00een acest sens va fi \u0219ablonul denumit <strong>Double opt-in la \u00eenregistrare<\/strong>, din extensia activat\u0103 anterior, pe care \u00eel vei seta ca \u0219i e-mail de confirmare (pu\u021bin mai sus, pe aceea\u0219i coloan\u0103):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51144 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.05.37.png\" alt=\"\" width=\"840\" height=\"150\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.05.37.png 840w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.05.37-300x54.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.05.37-768x137.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>Apoi, ca ultim pas, revino la panoul de <strong>Double opt-in sign up<\/strong> (scroll \u00eenapoi jos) , unde vei g\u0103si c\u00e2mpul de <strong>Email de confirmare<\/strong> &#8211; aici, ata\u0219eaz\u0103 \u0219ablonul <strong>Double opt-in la \u00eenregistrare<\/strong>.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51147 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.07.36.png\" alt=\"\" width=\"805\" height=\"132\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.07.36.png 805w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.07.36-300x49.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.07.36-768x126.png 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/div>\n<div><\/div>\n<div class=\"alert alert-info\">Ca s\u0103 te asiguri c\u0103 e totul \u00een regul\u0103, po\u021bi testa func\u021bionalitatea de Double opt-in d\u00e2nd click pe butonul albastur de Preview din dreapta sus, unde \u00ee\u021bi po\u021bi pune datele tale. Apas\u0103 pe butonul Trimite, iar dac\u0103 ai primit \u00eenapoi e-mailul de confirmare de mai sus, \u00eenseamn\u0103 c\u0103 toate sunt bune \ud83d\ude42<\/div>\n<div>Pe m\u0103sur\u0103 ce oamenii vor completa formularul t\u0103u, vei vedea \u00een sistem dou\u0103 tipuri de adrese de e-mail:<\/div>\n<div><\/div>\n<div>Adresele care au un fundal clar (f\u0103r\u0103 nicio culoare) sunt acele adrese unde confirmarea lor a avut loc cu succes de partea de\u021bin\u0103torului lor. Aceasta vor primi e-mailurile tale \u00een mas\u0103 f\u0103r\u0103 probleme:<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51148\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.11.34.png\" alt=\"\" width=\"281\" height=\"183\" \/><\/div>\n<div><\/div>\n<div>Adresele cu fundal gri sunt acele adrese pe care lead-urile tale \u021bi le-au l\u0103sat, \u00eentr-adev\u0103r, voluntar pe site, \u00eens\u0103 nu le-au confirmat. Chiar dac\u0103 ele pot ap\u0103rea \u00een filtre, e-mailurile \u00een mas\u0103 vor s\u0103ri aceste adrese (f\u0103r\u0103 s\u0103 afecteze bounce rate-ul):<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51151\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.15.49.png\" alt=\"\" width=\"306\" height=\"216\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.15.49.png 306w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-21-at-19.15.49-300x212.png 300w\" sizes=\"auto, (max-width: 306px) 100vw, 306px\" \/><\/div>\n<div><\/div>\n<div class=\"alert alert-info\">Dac\u0103 ai f\u0103cut un import de baze de date, adresele de e-mail ale contactelor tale vor fi automat activate, ca \u0219i c\u00e2nd ar fi avut loc o confirmare de Double opt-in din partea lor. Afl\u0103 mai jos cum po\u021bi s\u0103 rezolvi aceast\u0103 situa\u021bie.<\/div>\n<div>\n<h3><strong>Borna 3: Cum interac\u021bioneaz\u0103 destinatarii t\u0103i cu e-mailurile primite de tine?<\/strong><\/h3>\n<\/div>\n<p>Dup\u0103 ce e-mailurile tale au \u00eendeplinit criteriile legale de mass e-mailing (borna 1) \u0219i au trecut de filtrele anti-SPAM ale Google\/Yahoo\/Outlook (borna 2), ele ajung la clien\u021bii t\u0103i.<\/p>\n<p>\u00cen func\u021bie de felul \u00een care ei interac\u021bioneaz\u0103 cu comunic\u0103rile din partea ta, acestea ajung fie \u00een inbox-ul principal, fie \u00een folderul de Promo\u021bii, fie, \u00een cazurile mai pu\u021bin fericite, \u00een Spam.<\/p>\n<p>Cu c\u00e2t e-mailurile tale sunt deschise mai des, iar link-urile din ele sunt accesate, cu at\u00e2t vor cre\u0219te \u0219ansele tale s\u0103 ajungi mai aproape de inbox-ul lead-ului t\u0103u.<\/p>\n<p>Cu c\u00e2t rata de deschidere e mai mic\u0103 pe zi ce trece, cu-at\u00e2t \u00ee\u021bi scade \u0219i scorul de credibilitate \u00een fa\u021ba filtrelor.<\/p>\n<p>Solu\u021bia?<\/p>\n<p>Caut\u0103 s\u0103 ai o baz\u0103 de date c\u00e2t mai implicat\u0103, care s\u0103 interac\u021bioneze c\u00e2t mai mult cu tine.<\/p>\n<div class=\"alert alert-danger\">O baz\u0103 de date mare dar neimplicat\u0103 (cu rat\u0103 de deschidere mic\u0103 \u0219i rat\u0103 de click \u0219i mai mic\u0103, dar bounce rate mare) va \u00eenr\u0103ut\u0103\u021bi reputa\u021bia domeniului t\u0103u. Este mult mai de preferat s\u0103 ai o baz\u0103 de date mai mic\u0103, dar cu contacte care \u00ee\u021bi citesc e-mailurile \u0219i interac\u021bioneaz\u0103 cu ele.<\/div>\n<div>Dou\u0103 modalit\u0103\u021bi prin care po\u021bi s\u0103 ob\u021bii \u0219i s\u0103 \u00eentre\u021bii o bun\u0103 igien\u0103 a bazei tale de date sunt:<\/div>\n<ul>\n<li>Ob\u021binerea unui acord de opt-in \u0219i a unui acord de prelucrare a datelor din partea contactelor pe care le ai deja<\/li>\n<li>Gestionarea atent\u0103 a lead-urilor noi, prin \u00eendrumarea acestora \u00eenspre completarea unui formular<\/li>\n<\/ul>\n<p>Mai jos, iat\u0103 felul \u00een care te po\u021bi angaja \u00een acestea!<\/p>\n<h4><strong>Ob\u021binerea acordului de prelucrare a datelor + opt in din partea contactelor pe ce le ai deja\u00a0<\/strong><\/h4>\n<p>Un disclaimer pe care trebuie s\u0103 \u021bi-l facem aici este c\u0103 aceast\u0103 metod\u0103 implic\u0103 o triere a bazei tale de date. Implicit, vei r\u0103m\u00e2ne cu mai pu\u021bine contacte dec\u00e2t ai acum, \u00eens\u0103 vei fi acoperit legal, iar persoanele care vor dori s\u0103 r\u0103m\u00e2n\u0103 al\u0103turi de tine te vor ajuta s\u0103 \u00ee\u021bi construie\u0219ti o bun\u0103 reputa\u021bie a domeniului t\u0103u, prin engagement.<\/p>\n<p>Vei avea nevoie de:<\/p>\n<ul>\n<li>Un checkbox de \u201eAcord Marketing\u201d pe cardul de persoan\u0103 &#8211; uite <a href=\"https:\/\/www.minicrm.ro\/help\/cardul-contactului\/\">aici<\/a> mai multe detalii despre cum s\u0103-l creezi<\/li>\n<li>C\u00e2mpul de \u201eAcord de prelucrare a datelor\u201d pe cardul de persoan\u0103 &#8211; care exist\u0103 \u00een mod implicit<\/li>\n<li>Un formular, \u00een care s\u0103 adaugi doar checkbox-ul de \u201eAcord Marketing\u201d &#8211; copiaz\u0103 URL direct din acesta<\/li>\n<li>Extensia \u201eE-mail triere baz\u0103 de date curent\u0103 (acord GDPR + marketing)\u201d &#8211; care \u00ee\u021bi va ad\u0103uga un \u0219ablon de e-mail, cu un buton \u00een spatele c\u0103ruia trebuie s\u0103 pui URL-ul formularului de mai sus<\/li>\n<\/ul>\n<p>Dup\u0103 ce ai pus laolalt\u0103 toate \u201eingredientele\u201d de mai sus, trimite e-mailul din \u0219ablonul rezultat c\u0103tre toat\u0103 baza ta de date \u0219i a\u0219teapt\u0103 c\u00e2teva zile &#8211; r\u0103m\u00e2ne la latitudinea ta c\u00e2te.<\/p>\n<p>C\u00e2nd perioada de a\u0219teptare aleas\u0103 de tine s-a \u00eencheiat, creaaz\u0103 urm\u0103torul filtru, pe care \u00eel vei folosi de-acum \u00eencolo ca \u0219i baz\u0103 pentru comunic\u0103rile de marketing.<\/p>\n<p>Toate c\u00e2mpurile sunt implicite \u00een sistem \u0219i le vei g\u0103si \u00een categoria de \u201ePersoan\u0103\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51211 size-full\" src=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-22-at-13.05.32.png\" alt=\"\" width=\"1371\" height=\"107\" srcset=\"https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-22-at-13.05.32.png 1371w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-22-at-13.05.32-300x23.png 300w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-22-at-13.05.32-1024x80.png 1024w, https:\/\/minicrm-wp-help.s3.amazonaws.com\/uploads\/2024\/02\/Screenshot-2024-02-22-at-13.05.32-768x60.png 768w\" sizes=\"auto, (max-width: 1371px) 100vw, 1371px\" \/><\/p>\n<h4><strong>Ce s\u0103 faci cu lead-urile noi, venite din Whatsap, e-mail sau telefon?<\/strong><\/h4>\n<p>Un lucru pe care este important s\u0103 \u00eel \u0219tii: atunci c\u00e2nd stochezi manual datele unui lead (\u0219i mai ales o persoan\u0103 fizic\u0103), nu ai niciun act doveditor din punct de vedere legal c\u0103 \u021bi s-a permis de c\u0103tre aceasta s\u0103 fii \u00een posesia datelor ei personale. S\u0103 nu ai o politic\u0103 GDPR semnat\u0103 este foarte riscant.<\/p>\n<p>Recomandarea noastr\u0103, ca \u0219i Gold Standard, este s\u0103 \u00ee\u021bi \u00eendrumi lead-urile s\u0103 completeze un formular oficial pe website.<\/p>\n<h3>Surse legale:<\/h3>\n<div><a href=\"https:\/\/www.legi-internet.ro\/articole-drept-it\/spamul-aspecte-legislative-si-jurisprudentiale.html\">https:\/\/www.legi-internet.ro\/articole-drept-it\/spamul-aspecte-legislative-si-jurisprudentiale.html<\/a><\/div>\n<div><a href=\"https:\/\/digital-life-solutions.com\/ce-este-gdpr-si-de-ce-este-obligatoriu\/\">https:\/\/digital-life-solutions.com\/ce-este-gdpr-si-de-ce-este-obligatoriu\/<\/a><\/div>\n<div><a href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\">https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/<\/a><\/div>\n<div><a href=\"https:\/\/www.pcmagazine.ro\/pcmag4-7\/legislatie.shtml\">https:\/\/www.pcmagazine.ro\/pcmag4-7\/legislatie.shtml<\/a><\/div>\n<div><a href=\"https:\/\/cms.law\/en\/int\/expert-guides\/ecommerce-in-cee\/romania\">https:\/\/cms.law\/en\/int\/expert-guides\/ecommerce-in-cee\/romania<\/a><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff \u00cen comunicarea cu lead-urile tale, e-mailurile pe care le trimi\u021bi c\u0103tre acestea au un drum specific de parcurs \u0219i trebuie s\u0103 treac\u0103 de trei borne: o born\u0103 legal\u0103 (ce consider\u0103 legea a fi SPAM \u00een \u021bara \u00een care trimi\u021bi comunic\u0103rile \u00een mas\u0103), o born\u0103 a filtrelor anti-SPAM (ce consider\u0103 Google, Yahoo \u0219i Outlook a [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2545,2543],"tags":[],"class_list":["post-51033","post","type-post","status-publish","format-standard","hentry","category-trimiterea-e-mailurilor","category-trimiterea-de-mesaje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum s\u0103 evi\u021bi ca e-mailurile tale s\u0103 ajung\u0103 \u00een folderele SPAM ale clien\u021bilor? 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