{"id":14613,"date":"2024-01-25T13:58:04","date_gmt":"2024-01-25T11:58:04","guid":{"rendered":"https:\/\/www.minicrm.ro\/blog\/?p=14613"},"modified":"2024-01-25T14:21:24","modified_gmt":"2024-01-25T12:21:24","slug":"cele-mai-bune-softuri-crm-pentru-2024-ce-sa-alegi-pentru-firma-ta","status":"publish","type":"post","link":"https:\/\/www.minicrm.ro\/blog\/2024\/01-25\/cele-mai-bune-softuri-crm-pentru-2024-ce-sa-alegi-pentru-firma-ta\/","title":{"rendered":"Cele mai bune softuri CRM pentru 2024. Ce s\u0103 alegi pentru firma ta?"},"content":{"rendered":"\n

Solu\u021bii CRM de pe pia\u021ba interna\u021bional\u0103<\/h2>\n\n\n\n

\u00cen general, vorbim aici despre solu\u021bii foarte populare, dar care, din cauza bazei foarte mari de clien\u021bi, nu pot oferi un customer support<\/em> foarte eficient. \u00cen plus, de regul\u0103 acest suport nu este \u00een limba rom\u00e2n\u0103.<\/p>\n\n\n\n

1. Salesforce<\/h3>\n\n\n\n

Unul dintre liderii la nivel global pe pia\u021ba CRM, \u00eens\u0103 principalul lor dezavantaj este pre\u021bul. Doar pentru func\u021bia de Sales, cu lead management \u0219i automatizarea fluxurilor de lucru, pre\u021bul per utilizator \/ lun\u0103 este minim $165. \u00cen plus, exist\u0103 destule critici legate de calitatea serviciului suport.<\/p>\n\n\n\n

\n

Salesforce este excelent pentru organiza\u021biile care au foarte mul\u021bi clien\u021bi. Scoate informa\u021bii foarte rapid dintr-o varietate de resurse \u0219i \u00ee\u021bi ofer\u0103 actualiz\u0103ri permanente. Are multe notific\u0103ri prin care te asiguri c\u0103 \u00ee\u021bi po\u021bi stabili \u00eent\u00e2lnirile cu clien\u021bi f\u0103r\u0103 gre\u0219eli \u0219i chiar te poate sf\u0103tui \u00een puncte cheie ale discu\u021biei cu ace\u0219tia.<\/p>\nJohn Chavez, iBASEt (sursa: trustradius.com)<\/cite><\/blockquote>\n\n\n\n

\n

Instrument uria\u0219, cu setup \u0219i costuri de mentenan\u021b\u0103 uria\u0219e. Nu este pentru organiza\u021biile mici.<\/p>\nDarrel Raynor, Austin IIBA Chapter (sursa: trustradius.com)<\/cite><\/blockquote>\n\n\n\n

\n

Salesforce a fost total de nefolosit \u00een compania noastr\u0103, este extrem de scump, serviciul clien\u021bi e groaznic (…) E foarte greoi \u0219i inflexibil.<\/p>\nJessica Berry, Fox Modular (sursa: trustradius.com)<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

2. HubSpot CRM<\/h3>\n\n\n\n

Mult mai prietenos \u0219i accesibil dec\u00e2t Salesforce, Hubspot ofer\u0103 chiar \u0219i c\u00e2teva mici func\u021bionalit\u0103\u021bi gratis. Dac\u0103 ave\u021bi nevoie doar de CRM cu op\u021biuni de baz\u0103, s-ar putea s\u0103 v\u0103 descurca\u021bi cu varianta Starter la \u20ac30 \/ lun\u0103 (2 utilizatori), dar de aici, orice op\u021biune suplimentar\u0103 va costa. Varianta Professional ajunge la \u20ac1757 \/ lun\u0103.<\/p>\n\n\n\n

Principala problem\u0103 a Hubspot este c\u0103 nu prea ofer\u0103 multe op\u021biuni \u00een afar\u0103 de marketing, customer service \u0219i sales. Unii clien\u021bi se pl\u00e2ng \u0219i de template-urile pentru email, care \u201carat\u0103 \u00eentotdeauna ciudat pentru destinatari\u201d.<\/p>\n\n\n\n

\n

Hubspot este sistemul nostru principal pentru \u00eenregistrare de contacte, oportunit\u0103\u021bi \u0219i clien\u021bi. (…) Rapoartele de activitate \u0219i performan\u021b\u0103 sunt excep\u021bionale. Integrarea cu alte platforme software face ca ad\u0103ugarea de noi func\u021bionalit\u0103\u021bi s\u0103 fie u\u0219oar\u0103. (…) Abilitatea de a \u00eencepe comunicarea, de a urm\u0103ri reac\u021biile \u0219i de a declan\u0219a automatiz\u0103ri sunt grozave.<\/p>\nEric Pratt, Revenue River (sursa: trustradius.com)<\/cite><\/blockquote>\n\n\n\n

\n

Rezolv\u0103 o parte din problemele noastre, dar nu toate. (…) Nu este integrat cu mesaje text, a\u0219a c\u0103 trebuie s\u0103 le introducem manual. (…) Nu totul poate fi automatizat \u0219i unele automatiz\u0103ri sunt greoaie. De exemplu, pentru a trimite o secven\u021b\u0103 de emailuri, ia cel pu\u021bin 30 de minute pentru a fi setat\u0103, \u00eenainte de a-i da drumul, \u0219i nu merge dec\u00e2t pentru un anumit num\u0103r de contacte o dat\u0103. Asta consum\u0103 mult timp.<\/p>\nConsultant v\u00e2nz\u0103ri la o companie de management educa\u021bional (sursa: trustradius.com)<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

3. Monday.com<\/h3>\n\n\n\n

Probabil ai v\u0103zut unele reclame la acest soft. Are o interfa\u021b\u0103 atractiv\u0103 \u0219i este u\u0219or de folosit, dar este relativ limitat pe partea de CRM. Este mai mult un instrument pentru project management. <\/p>\n\n\n\n

Pre\u021burile variaz\u0103 mult \u00een func\u021bie de func\u021bionalit\u0103\u021bile dorite (de la $9 la $19 \/ utilizator \/ lun\u0103 la pachetele pre-determinate), dar dac\u0103 ai nevoie de ceva \u00een plus, pre\u021bul poate cre\u0219te foarte mult.<\/p>\n\n\n\n

\n

Aveam nevoie de ceva frumos \u0219i u\u0219or de folosit.(…) A rezolvat problemele noastre de project management, dar trebuie s\u0103 pl\u0103te\u0219ti \u00een plus pentru a ob\u021bine func\u021bionalit\u0103\u021bi suplimentare. (…) \u00cel v\u0103d ca o versiune frumoas\u0103 de Google Sheets.<\/p>\nBrian Chungs, Alabaster Co (sursa: trustradius.com)<\/cite><\/blockquote>\n\n\n\n

\n

Platform\u0103 simpl\u0103, u\u0219or de folosit, rapid de f\u0103cut set\u0103rile, dar func\u021bionalit\u0103\u021bi limitate.<\/p>\nDirector v\u00e2nz\u0103ri la o companie IT (sursa: trustradius.com)<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

4. Zoho CRM<\/h3>\n\n\n\n

Zoho este cu siguran\u021b\u0103 un instrument cu mult mai multe op\u021biuni (automatizare sales, management procese, automatizare marketing, SMS, email, chat, analytics etc.) dec\u00e2t Monday.com sau Hubspot CRM, dar apar \u0219i aici dou\u0103 critici recurente din partea utilizatorilor:<\/p>\n\n\n\n

    \n
  • pre\u021bul prea mare (\u00eentre \u20ac20 \u0219i \u20ac65 \/ utilizator \/ lun\u0103). Nota noastr\u0103:<\/strong> totu\u0219i, majoritatea func\u021bionalit\u0103\u021bilor cele mai populare sunt disponibile deja la pachetul de \u20ac35 \/ utilizator \/ lun\u0103.<\/li>\n\n\n\n
  • lipsa unui customer support receptiv<\/li>\n<\/ul>\n\n\n\n
    \n

    Zoho CRM nu este potrivit pentru nicio companie, dup\u0103 p\u0103rerea mea. Exist\u0103 tool-uri mult mai bune, care cost\u0103 mult mai pu\u021bin, au support mai bun, implementare \u0219i aproape orice altceva.<\/p>\nMax Pollak, Atlantic Cruising Yachts (sursa: trustradius.com) <\/cite><\/blockquote>\n\n\n\n

    <\/p>\n\n\n\n

    5. Pipedrive<\/h3>\n\n\n\n

    Pipedrive este un sistem preferat de mul\u021bi utilizatori datorit\u0103 versatilit\u0103\u021bii sale. Acesta poate fi adaptat la nevoile specifice ale echipelor \u0219i softul este apreciat pentru solu\u021biile de management al pipeline-ului pe care le ofer\u0103. <\/p>\n\n\n\n

    Pe de alt\u0103 parte, minusurile Pipedrive sunt percepute ca fiind:<\/p>\n\n\n\n

      \n
    • raport\u0103rile \u0219i automatiz\u0103rile, care nu sunt suficient de avansate pentru nevoile unora<\/li>\n\n\n\n
    • sistemul drag-and-drop din managementul \u201cdeal\u201d-urilor poate deveni foarte repede cople\u0219itor din punct de vedere vizual, c\u00e2nd sunt mai multe oportunit\u0103\u021bi \u00een pipeline<\/li>\n\n\n\n
    • nici pre\u021bul nu este mic, acesta cresc\u00e2nd \u00een func\u021bie de volumul de lucru. De exemplu, pachetul Professional, la \u20ac59.90 per utilizator \/ lun\u0103<\/strong> este limitat la 60 de automatiz\u0103ri \u0219i 150 de rapoarte. Iar echipa de suport prin telefon este disponibil\u0103 abia la pachetul Power, la \u20ac74.90 per utilizator \/ lun\u0103<\/strong><\/li>\n<\/ul>\n\n\n\n
      \n

      Plusuri: Funnel-ul ofer\u0103 vizibilitate fantastic\u0103, plus e u\u0219or s\u0103 tragi oportunit\u0103\u021bile de la o etap\u0103 la alta (n.n. – cu drag & drop<\/em>). Integrarea cu emailul colecteaz\u0103 toat\u0103 comunicarea relevant\u0103. Integrarea cu PandaDoc, pe care o folosim foarte mult, pentru a p\u0103stra eviden\u021ba documentelor pe care le trimitem \u0219i care au fost semnate.<\/p>\n\n\n\n

      Minusuri: Erori la email-uri, care r\u0103m\u00e2n uneori blocate \u00een Outbox. C\u00e2nd log\u0103m activit\u0103\u021bi, sare automat pe statusul \u201cbusy\u201d(…) motiv pentru care uneori bloc\u0103m locuri \u00een calendar aiurea.<\/p>\nWeronika Oesterreicher, Key Search (sursa: trustradius.com)<\/cite><\/blockquote>\n\n\n\n

      <\/p>\n\n\n\n

      MiniCRM: Solu\u021bie CRM de pe pia\u021ba rom\u00e2neasc\u0103<\/h2>\n\n\n\n

      Alegerea unei solu\u021bii CRM de pe pia\u021ba rom\u00e2neasc\u0103 te scute\u0219te de multe dintre problemele de mai sus. Vei avea o echip\u0103 de suport \u00een limba rom\u00e2n\u0103 care va r\u0103spunde mult mai rapid la solicit\u0103ri, pentru c\u0103 CRM-urile rom\u00e2ne\u0219ti au mai pu\u021bini clien\u021bi de manageriat.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      De ce MiniCRM Rom\u00e2nia?<\/h3>\n\n\n\n

      1. Sistem all-in-one<\/strong><\/h3>\n\n\n\n
      \n

      Doar tool-ul de email marketing ar costa c\u00e2t tot CRM-ul. (…) E pur \u0219i simplu no-brainer s\u0103 folose\u0219ti MiniCRM. Altfel, am avea nevoie de un add-on pentru SMS, unul pentru email, pentru formulare, altul pentru baza de date etc.<\/p>\nAndy S\u00eenpetrean, IT Factory<\/cite><\/blockquote>\n\n\n\n

      O firm\u0103 obi\u0219nuit\u0103 poate ajunge s\u0103 foloseasc\u0103 softuri diferite pentru:<\/p>\n\n\n\n

        \n
      • facturare<\/li>\n\n\n\n
      • project management<\/li>\n\n\n\n
      • CRM (baz\u0103 date clien\u021bi)<\/li>\n\n\n\n
      • trimitere email \u00een mas\u0103<\/li>\n\n\n\n
      • pipeline v\u00e2nz\u0103ri<\/li>\n\n\n\n
      • customer support<\/li>\n\n\n\n
      • management HR<\/li>\n\n\n\n
      • event planning<\/li>\n<\/ul>\n\n\n\n

        etc.<\/p>\n\n\n\n

        MiniCRM le poate \u00eenlocui cu succes pe toate acestea, plus alte procese de lucru personalizate. Sistemul este adaptabil la aproape orice nevoi. Practic po\u021bi alege dintr-un num\u0103r nelimitat de combina\u021bii de func\u021bionalit\u0103\u021bi \u0219i op\u021biuni. Iat\u0103 o list\u0103 (departe de a fi complet\u0103):<\/p>\n\n\n\n

          \n
        • Pipeline<\/li>\n\n\n\n
        • Task management<\/li>\n\n\n\n
        • Notific\u0103ri automate<\/li>\n\n\n\n
        • Istoric client<\/li>\n\n\n\n
        • Formulare<\/li>\n\n\n\n
        • Filtre<\/li>\n\n\n\n
        • \u0218abloane<\/li>\n\n\n\n
        • Automatiz\u0103ri (secven\u021be de follow-up)<\/li>\n\n\n\n
        • Planificator de \u00eent\u00e2lniri<\/li>\n\n\n\n
        • Modul management de proiect<\/li>\n\n\n\n
        • Integrare cu campanii Facebook (Facebook Lead Ads Connector)<\/li>\n\n\n\n
        • Email \u0219i SMS \u00een mas\u0103<\/li>\n\n\n\n
        • Emitere facturi \/ proforme \/ facturi recurente<\/li>\n\n\n\n
        • Integrare cu Smartbill<\/li>\n\n\n\n
        • Integrare cu RO e-factura<\/li>\n\n\n\n
        • Emitere oferte<\/li>\n\n\n\n
        • Import de articole \u0219i\/sau servicii \u00een mas\u0103<\/li>\n\n\n\n
        • Integrare WooCommerce<\/li>\n\n\n\n
        • Emitere comenzi<\/li>\n\n\n\n
        • Business Intelligence<\/li>\n\n\n\n
        • Rapoarte v\u00e2nz\u0103ri<\/li>\n\n\n\n
        • Rapoarte activitate<\/li>\n\n\n\n
        • Helpdesk<\/li>\n\n\n\n
        • Integrare cu Whatsapp<\/li>\n\n\n\n
        • Integrare cu eJobs \u0219i BestJobs (pentru managementul HR)<\/li>\n\n\n\n
        • Sincronizare cu calendarul<\/li>\n\n\n\n
        • Sincronizare cu agenda telefonic\u0103<\/li>\n<\/ul>\n\n\n\n

          2. Echip\u0103 de suport de excep\u021bie, \u00een limba rom\u00e2n\u0103<\/h3>\n\n\n\n

          \u00cen 2022, feedback-ul primit de echipa helpdesk MiniCRM Rom\u00e2nia a fost 96.7% pozitiv. \u00cen plus, spre deosebire de competitorii s\u0103i interna\u021bionali, MiniCRM nu vinde doar un soft CRM foarte bun, ci \u0219i serviciile unei \u00eentregi echipe, care evalueaz\u0103 \u00eempreun\u0103 cu tine nevoile afacerii \u0219i propune cele mai bune solu\u021bii de optimizare.<\/p>\n\n\n\n

          MiniCRM lucreaz\u0103 cu 2100 clien\u021bi (date valabile \u00een 23.01.2024) din Rom\u00e2nia \u0219i Ungaria, de care se ocup\u0103 \u00eendeaproape.<\/p>\n\n\n\n

          \n

          Am fost foarte mul\u0163umit at\u00e2t de v\u00e2nzare \u00een sine, c\u00e2t \u015fi de induc\u0163ie. Consultan\u0163ii mi-au r\u0103spuns la orice \u00eentrebare \u015fi m-au ajutat s\u0103 \u00een\u0163eleg cum func\u0163ioneaz\u0103 sistemul \u015fi cum \u00eel pot aplica \u00een compania mea.<\/p>\nClaudiu Jijie, Carttitude<\/cite><\/blockquote>\n\n\n\n

          3. F\u0103r\u0103 limite puse pe volumul activit\u0103\u021bii<\/h3>\n\n\n\n

          Spre deosebire de CRM-uri ca Pipedrive, \u00een MiniCRM nu exist\u0103 limit\u0103ri pe volumul de activitate. Dac\u0103 ai optat s\u0103 incluzi automatiz\u0103ri \u00een MiniCRM, vei putea folosi c\u00e2te automatiz\u0103ri dore\u0219ti. Dac\u0103 vrei s\u0103 trimi\u021bi email-uri \u00een mas\u0103, po\u021bi s\u0103 trimi\u021bi c\u00e2te dore\u0219ti. \u0218.a.m.d.<\/p>\n\n\n\n

          4. Training gratuit<\/h3>\n\n\n\n

          Acces la sute de cursuri, webinarii business, tutoriale video. Trainerii no\u0219tri vor ca tu s\u0103 ob\u021bii maxim de beneficii de pe urma sistemului CRM.<\/p>\n\n\n\n

          5. Solu\u021bii CRM pe domenii de activitate<\/h3>\n\n\n\n

          MiniCRM lucreaz\u0103 la configur\u0103ri \u201cout-of-the-box\u201d cu module \u0219i c\u00e2mpuri specifice pentru diverse domenii. C\u00e2teva disponibile deja:<\/p>\n\n\n\n

            \n
          • Firme de contabilitate<\/li>\n\n\n\n
          • Firme panouri solare<\/li>\n\n\n\n
          • Firme consultan\u021b\u0103 proiecte europene<\/li>\n<\/ul>\n\n\n\n

            6. Pre\u021b personalizat, \u00een func\u021bie de module<\/h3>\n\n\n\n

            Pl\u0103te\u0219ti doar func\u021bionalit\u0103\u021bile \u0219i add-on-urile de care ai nevoie. MiniCRM nu lucreaz\u0103 cu pachete de pre\u021b predeterminate, ci face o ofert\u0103 personalizat\u0103, \u00een func\u021bie de nevoi. \u00cen orice caz, chiar \u0219i combina\u021biile mai complexe sunt mult sub pre\u021burile Salesforce sau Pipedrive. <\/p>\n","protected":false},"excerpt":{"rendered":"

            Solu\u021bii CRM de pe pia\u021ba interna\u021bional\u0103 \u00cen general, vorbim aici despre solu\u021bii foarte populare, dar care, din cauza bazei foarte mari de clien\u021bi, nu pot oferi un customer support foarte eficient. \u00cen plus, de regul\u0103 acest suport nu este \u00een limba rom\u00e2n\u0103. 1. Salesforce Unul dintre liderii la nivel global pe pia\u021ba CRM, \u00eens\u0103 principalul […]<\/p>\n","protected":false},"author":60,"featured_media":14616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563,376],"tags":[966,435],"class_list":["post-14613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-minicrm-sfaturi-implementare-crm","tag-cel-mai-bun-crm-2024","tag-crm"],"yoast_head":"\nCele mai bune softuri CRM pentru 2024. 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