{"id":14357,"date":"2022-09-12T15:38:00","date_gmt":"2022-09-12T12:38:00","guid":{"rendered":"https:\/\/www.minicrm.ro\/blog\/?p=14357"},"modified":"2022-12-20T17:09:11","modified_gmt":"2022-12-20T15:09:11","slug":"primii-pasi-in-deschiderea-unei-afaceri-partea-3-recrutarea-de-personal-atragerea-clientilor","status":"publish","type":"post","link":"https:\/\/www.minicrm.ro\/blog\/2022\/09-12\/primii-pasi-in-deschiderea-unei-afaceri-partea-3-recrutarea-de-personal-atragerea-clientilor\/","title":{"rendered":"Primii pa\u0219i \u00een deschiderea unei afaceri (partea 3): recrutarea de personal, atragerea clien\u021bilor"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<p>\u00cen articolele precedente din aceast\u0103 serie, am vorbit despre\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.minicrm.ro\/blog\/2022\/08-30\/primii-pasi-in-deschiderea-unei-afaceri-de-la-infiintare-srl-pfa-partea-1\/\">Partea 1<\/a>: ce form\u0103 juridic\u0103 s\u0103 alegi (SRL sau PFA), despre taxe \u0219i impozite, despre rezervarea de nume, costurile \u0219i actele necesare pentru \u00eenfiin\u021bare, alegerea codurilor CAEN \u0219i a unui sediu \u0219i despre <strong>consultan\u021ba gratuit\u0103 pentru lansarea afacerii la Stup<\/strong><\/li><li><a href=\"https:\/\/www.minicrm.ro\/blog\/2022\/09-02\/primii-pasi-in-deschiderea-unei-afaceri-partea-2-contabilitate-creare-website\/\">Partea 2<\/a>: deschiderea unui cont bancar pentru firm\u0103, alegerea unui contabil, alegerea \u00eentre pl\u0103titor \u0219i nepl\u0103titor de TVA, alegerea unui domeniu web, crearea \u0219i g\u0103zduirea unui website<\/li><\/ul>\n\n\n\n<p>\u00cen partea a treia vorbim despre alte c\u00e2teva aspecte esen\u021biale pentru companiile la \u00eenceput de drum: recrutarea de personal \u0219i atragerea de clien\u021bi. &nbsp; &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 \u00eencepi o afacere: dificultatea recrut\u0103rii de personal<\/h2>\n\n\n\n<p>Conform unui <a href=\"https:\/\/www.linkedin.com\/pulse\/studiu-valoria-%C8%99i-mingle-noua-fa%C8%9B%C4%83-recrut%C4%83rii-%C3%AEn-2021-elena-badea\/?originalSubdomain=ro#:~:text=45%25%20dintre%20companii%20spun%20c%C4%83%20se%20lupt%C4%83%20cu%20lipsa%20candida%C8%9Bilor%20califica%C8%9Bi\">studiu recent Valoria \u0219i Mingle<\/a>, <strong>45% din companiile din Rom\u00e2nia spun c\u0103 se lupt\u0103 cu lipsa candida\u021bilor califica\u021bi.<\/strong>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/dificultatea-recrutarii-de-personal-767x345.png\" alt=\"\" class=\"wp-image-14366\" width=\"602\" height=\"271\" srcset=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/dificultatea-recrutarii-de-personal-767x345.png 767w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/dificultatea-recrutarii-de-personal-300x135.png 300w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/dificultatea-recrutarii-de-personal-768x346.png 768w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/dificultatea-recrutarii-de-personal.png 1000w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n<\/div>\n\n\n<p>De ce este recrutarea de personal at\u00e2t de dificil\u0103?<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Declinul demografic<\/strong> de dup\u0103 1990<\/li><li><strong>Migra\u021bia.<\/strong> O mare parte din popula\u021bia apt\u0103 de munc\u0103 lucreaz\u0103 altundeva dec\u00e2t \u00een Rom\u00e2nia. Conform <a href=\"https:\/\/economedia.ro\/inspectia-muncii-romania-are-571-milioane-de-salariati-activi-45-milioane-sunt-in-mediul-privat.html\">Economedia<\/a>, \u00een Rom\u00e2nia lucreaz\u0103 (doar) 5.71 milioane de angaja\u021bi.<\/li><li><strong>\u0218colile profesionale. <\/strong>Rom\u00e2nia a avut aici mereu politici incoerente. \u0218colile profesionale au fost desfiin\u021bate \u00een 2009, re\u00eenfiin\u021bate \u00een 2012, iar acum vor fi din nou desfiin\u021bate din 2023. Dincolo de aceste politici, realitatea este c\u0103 nu exist\u0103 cerere pentru acest tip de studii. \u00cen general, doar elevii care nu reu\u0219esc s\u0103 intre la liceu se orienteaz\u0103 spre \u0219colile profesionale. <strong>Efectul este c\u0103 exist\u0103 profesii \u00een care lipsa de personal calificat este acut\u0103. Avem prea pu\u021bini \u0219oferi de tractor, mecanici auto, personal \u00een industria alimentar\u0103 etc.&nbsp;<\/strong><\/li><li>Pe de alt\u0103 parte, avem o infla\u021bie de economi\u0219ti, speciali\u0219ti \u00een comunicare sau management. Exist\u0103 mari probleme \u00een ce prive\u0219te <strong>neconcordan\u021ba dintre preg\u0103tirea din \u0219coal\u0103 \u0219i nevoile pie\u021bei muncii<\/strong>, a\u0219a cum arat\u0103 \u0219i <a href=\"https:\/\/www.edupedu.ro\/bnr-necorelarea-pregatirii-din-scoli-si-facultati-cu-piata-muncii-la-un-maxim-istoric\/\">indicii oficiali<\/a>.<\/li><li><strong>Generalizarea muncii la distan\u021b\u0103<\/strong>, \u00een unele domenii care o permit (de exemplu, IT). Asta \u00eenseamn\u0103 c\u0103 mul\u021bi angaja\u021bi rom\u00e2ni pot opta mult mai u\u0219or pentru a lucra de acas\u0103 pentru firme dintr-un areal mult mai larg. Astfel, c\u00e2nd vrei s\u0103 angajezi un developer IT \u00een (de exemplu) Oradea, nu mai concurezi doar cu firme similare din Oradea, ci \u0219i din Cluj, Bucure\u0219ti sau din afara grani\u021belor; firme care probabil pot pl\u0103ti salarii mai mari.<\/li><\/ul>\n\n\n\n<p>Nu doar c\u0103 recrutarea e dificil\u0103 \u00een acest context, dar \u0219i <strong>p\u0103strarea personalului<\/strong>, care are oric\u00e2nd op\u021biuni \u00een cazul \u00een care dore\u0219te s\u0103 schimbe angajatorul. <a href=\"https:\/\/startingup.ro\/studiu-best-jobs-la-inceput-de-2022-angajatii-din-romania-sunt-stresati-si-nemultumiti-de-salariu\/#:~:text=sau%20pensie%20facultativ%C4%83.-,Un%20alt%20studiu%2C,-din%20octombrie%202021\">Un studiu Best Jobs<\/a> ar\u0103ta c\u0103 61% dintre rom\u00e2ni ar schimba angajatorul pentru un salariu mai mare \u0219i 80% caut\u0103 mereu oportunit\u0103\u021bi noi.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/oct-prez_1-1024x1024-1-402x402.png\" alt=\"\" class=\"wp-image-14369\" width=\"525\" height=\"525\" srcset=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/oct-prez_1-1024x1024-1-402x402.png 402w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/oct-prez_1-1024x1024-1-300x300.png 300w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/oct-prez_1-1024x1024-1-150x150.png 150w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/oct-prez_1-1024x1024-1-768x768.png 768w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/oct-prez_1-1024x1024-1-500x500.png 500w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/oct-prez_1-1024x1024-1.png 1024w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><figcaption>Sursa: Bestjobs<\/figcaption><\/figure>\n<\/div>\n\n\n<p>A\u0219adar, trebuie s\u0103 accep\u021bi faptul c\u0103, dac\u0103 nu cumva \u00ee\u021bi permi\u021bi din start s\u0103 pl\u0103te\u0219ti salarii peste medie, va fi greu pentru o companie nou\u0103 ca a ta s\u0103 recruteze personalul cel mai valoros de pe pia\u021b\u0103. Va trebui s\u0103 te mul\u021bume\u0219ti cu ce este disponibil.<\/p>\n\n\n\n<p>Dar s\u0103 te mul\u021bume\u0219ti cu mai pu\u021bin nu \u00eenseamn\u0103 s\u0103 cazi \u00een extrema cealalt\u0103 \u0219i s\u0103 angajezi pe oricine. Un angajat slab \u00ee\u021bi va produce pierderi. \u0218i, \u00een general, costurile cu \u00eenlocuirea lui sunt foarte mari. <strong>P\u00e2n\u0103 s\u0103 devin\u0103 productiv, \u00een angajat se investesc timp \u0219i bani pe recrutare, onboarding \u0219i perioad\u0103 de adaptare.&nbsp;<\/strong><\/p>\n\n\n\n<p>Este mai bine s\u0103 a\u0219tep\u021bi mai mult timp dup\u0103 angajatul potrivit, dec\u00e2t s\u0103 semnezi cu unul nepotrivit, pe care vei fi nevoit s\u0103 \u00eel schimbi \u00eenainte ca el s\u0103 devin\u0103 productiv.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce metode de recrutare personal ai la dispozi\u021bie?<\/h2>\n\n\n\n<p>Presupun\u00e2nd c\u0103 te afli la \u00eenceput cu firma ta, fie vei face chiar tu recrutarea primilor angaja\u021bi, fie vei apela la o firm\u0103 de recrutare specializat\u0103.<\/p>\n\n\n\n<p>Dac\u0103 alegi pentru \u00eenceput s\u0103 faci recrutarea singur, nu mai este suficient s\u0103 pui anun\u021buri pe site-uri ca ejobs.ro sau bestjobs.ro. Ai la dispozi\u021bie alte c\u00e2teva op\u021biuni:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Recrutarea pe LinkedIn<\/strong>. Intr\u0103 \u0219i posteaz\u0103 pe grupuri relevante de LinkedIn, f\u0103 head hunting, posteaz\u0103 joburile \u0219i ofer\u0103 candida\u021bilor op\u021biunea de a aplica direct prin LinkedIn.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/pagina-linkedin-pentru-joburi-701x402.png\" alt=\"\" class=\"wp-image-14372\" width=\"589\" height=\"338\" srcset=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/pagina-linkedin-pentru-joburi-701x402.png 701w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/pagina-linkedin-pentru-joburi-300x172.png 300w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/pagina-linkedin-pentru-joburi-768x441.png 768w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/pagina-linkedin-pentru-joburi-1200x688.png 1200w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/pagina-linkedin-pentru-joburi.png 1440w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><figcaption>Anun\u021buri de joburi pe LinkedIn<\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>Participarea la <strong>t\u00e2rguri de joburi<\/strong>.<\/li><li><strong>Postarea de anun\u021buri<\/strong> pe paginile tale de social media.<\/li><li><strong>Recrutare cu ajutorul reclamelor online<\/strong>. Po\u021bi posta descrierea job-ului pe pagina ta web \u0219i crea reclame PPC (Facebook Ads, Google Ads) care s\u0103 duc\u0103 la aceast\u0103 descriere. \u00cenainte de asta, trebuie s\u0103 \u0219tii c\u0103 <strong>Facebook are politici antidiscriminatorii stricte<\/strong> legate de reclamele pentru recrutarea de personal. Reclama ta trebuie s\u0103 fie semnalat\u0103 ca fiind dintr-o categorie special\u0103 \u0219i nu vei avea voie s\u0103 folose\u0219ti criterii socio-demografice pentru targetare (v\u00e2rst\u0103 \u0219i gen, \u00een primul r\u00e2nd).<\/li><\/ul>\n\n\n\n<p>Dup\u0103 ce compania ta mai cre\u0219te, op\u021biunile tale se vor \u00eenmul\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 atragi candida\u021bii cei mai buni?<\/h2>\n\n\n\n<p>\u00cencearc\u0103 s\u0103 mergi dincolo de abord\u0103rile clasice, dac\u0103 e un context care o permite. De exemplu, cu mul\u021bi ani \u00een urm\u0103 \u00eemi c\u0103utam un asistent. Am postat un anun\u021b glume\u021b care se numea \u201cBatman are nevoie de Robin\u201d. Am avut foarte mult succes cu el.<\/p>\n\n\n\n<p>Dincolo de asta, pentru c\u0103 lumea \u00eenc\u0103 nu a auzit de compania ta, vei fi \u00een dezavantaj. Candida\u021bii sunt obi\u0219nui\u021bi s\u0103 caute detalii pe <a href=\"http:\/\/undelucram.ro\"><strong>undelucram.ro<\/strong><\/a> sau <strong><a href=\"http:\/\/glassdoor.com\">glassdoor.com<\/a><\/strong> \u0219i \u00een dreptul firmei tale vor fi 0 rezultate. A\u0219a c\u0103 trebuie s\u0103 compensezi prin mai mult\u0103 transparen\u021b\u0103. G\u00e2nde\u0219te-te s\u0103 faci public salariul sau un interval salarial \u00een anun\u021b. Explic\u0103 \u0219i celelalte beneficii \u00eenc\u0103 de la bun \u00eenceput.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum gestionezi procesul de recrutare personal<\/h2>\n\n\n\n<p>La \u00eenceput, dac\u0103 vei avea mai pu\u021bine pozi\u021bii \u0219i candida\u021bi, s-ar putea s\u0103 te descurci f\u0103r\u0103 un proces bine pus la punct pentru recrutare. Dar destul de cur\u00e2nd, ca s\u0103 nu te \u00eencurci \u0219i ca s\u0103 economise\u0219ti timp, vei avea nevoie s\u0103 centralizezi CV-urile \u0219i s\u0103 automatizezi procesul de comunicare cu candida\u021bii.&nbsp;<\/p>\n\n\n\n<p>O op\u021biune pentru <a href=\"https:\/\/www.minicrm.ro\/tur\/hr\/\">gestionarea recrut\u0103rii de personal este \u0219i MiniCRM<\/a>. Po\u021bi avea \u00een acela\u0219i loc CV-ul, data \u0219i ora interviului, noti\u021be de la interviu, statusul fiec\u0103rui candidat (\u00een a\u0219teptare interviu, acceptare ofert\u0103 etc.). Mai t\u00e2rziu po\u021bi ad\u0103uga \u00een sistem contractul de munc\u0103, acte adi\u021bionale, data la care se termin\u0103 perioada de prob\u0103 (MiniCRM te va notifica \u00een avans despre asta), medicina muncii, echipamente primite, concedii etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.minicrm.ro\/images\/tur\/hr\/hr-hero-img.png\" alt=\"\" width=\"556\" height=\"347\"\/><figcaption>Statusul candida\u021bilor \u00een MiniCRM + taskuri de administrare a biroului<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 \u00eencepi o afacere: strategii de atragere a clien\u021bilor<\/h2>\n\n\n\n<p>Po\u021bi s\u0103 faci tot restul perfect, dar o afacere nu poate func\u021biona dac\u0103 nu are clien\u021bi. De unde \u00eei vei ob\u021bine? Asta depinde mult dac\u0103 vei vinde B2B sau B2C, dac\u0103 ai produse sau servicii, dac\u0103 serviciile pot fi oferite de la distan\u021b\u0103 sau nu etc.<\/p>\n\n\n\n<p>\u021ai-am preg\u0103tit o list\u0103 cu poten\u021biale metode de atragere a clien\u021bilor. Multe dintre ele presupun investi\u021bii, dar pentru c\u0103 firmele debutante au resurse limitate, vom \u00eencerca s\u0103 \u00eencepem cu cele care cost\u0103 mai pu\u021bin.<\/p>\n\n\n\n<p><strong>1. Evenimente.<\/strong> <\/p>\n\n\n\n<p>La MiniCRM organiz\u0103m frecvent webinarii gratuite pe diverse teme de business, pentru antreprenori. O parte din participan\u021bii la aceste evenimente ajung s\u0103 ne devin\u0103 clien\u021bi, dup\u0103 ce stabilim o rela\u021bie de \u00eencredere. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.minicrm.ro\/images\/tur\/events\/events-5.webp\" alt=\"\" width=\"482\" height=\"338\"\/><figcaption>Folosim MiniCRM \u0219i pentru gestionarea participan\u021bilor la webinarii \u0219i cursuri<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u00cen cazul t\u0103u, poate se preteaz\u0103 alt tip de evenimente. O firm\u0103 de catering, pe care o cunosc, a f\u0103cut un eveniment cu degustare gratuit\u0103, la scurt timp dup\u0103 lansarea firmei. Unii dintre cei care au venit la eveniment, au r\u0103mas mai apoi clien\u021bi fideli.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>2.<\/strong> <strong>Social media. <\/strong><\/p>\n\n\n\n<p>Exist\u0103 zeci de canale de social media pe care le po\u021bi folosi \u0219i poate sute de moduri \u00een care s\u0103 o faci. <\/p>\n\n\n\n<p>Dac\u0103 e\u0219ti la \u00eenceput \u0219i nu dispui de bugete mari, po\u021bi \u00eencerca s\u0103 g\u0103se\u0219ti acele grupuri \u0219i comunit\u0103\u021bi potrivite cu activitatea ta (ex: dac\u0103 ai o firm\u0103 de toaletaj canin, intr\u0103 pe grupurile cu proprietari de animale).<\/p>\n\n\n\n<p>Intr\u0103 \u00een conversa\u021bii cu membrii acestor grupuri \u0219i ofer\u0103-le ajutorul. \u00cencearc\u0103 s\u0103 o faci f\u0103r\u0103 s\u0103 fii prea insistent.<\/p>\n\n\n\n<p><strong>3.<\/strong> <strong>Free sampling.<\/strong><\/p>\n\n\n\n<p>Dac\u0103 ai un produs nou, dar lumea nu \u00eel cunoa\u0219te, poate fi o idee bun\u0103 s\u0103 distribui mostre gratuite pentru atragerea primilor clien\u021bi.<\/p>\n\n\n\n<p><strong>4.<\/strong> <strong>Platforme specializate&nbsp;<\/strong><\/p>\n\n\n\n<p>Dac\u0103 ai produsele potrivite, vinde-le pe <a href=\"https:\/\/www.emag.ro\/\">Emag<\/a> sau pe <a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a>.<\/p>\n\n\n\n<p>Dac\u0103 ai servicii care pot fi oferite la distan\u021b\u0103, f\u0103-\u021bi cont de furnizor pe <a href=\"https:\/\/www.fiverr.com\/\">Fiverr<\/a> sau <a href=\"https:\/\/www.upwork.com\/\">Upwork<\/a>. Pe astfel de platforme, nu doar freelancerii \u00ee\u0219i ofer\u0103 serviciile, ci \u0219i destule firme.<\/p>\n\n\n\n<p>Dac\u0103 po\u021bi s\u0103 oferi produse\/servicii organiza\u021biilor publice, po\u021bi intra pe platforme specializate de achizi\u021bii publice: <a href=\"https:\/\/www.e-licitatie.ro\/pub\">SEAP\/SICAP<\/a>. Aici va fi important s\u0103 po\u021bi oferi pre\u021bul cel mai redus de pe pia\u021b\u0103.<\/p>\n\n\n\n<p>Dac\u0103 e\u0219ti \u00een domeniul turistic, ofer\u0103 serviciile tale pe <a href=\"https:\/\/www.booking.com\/\">Booking<\/a>, <a href=\"https:\/\/www.airbnb.com.ro\/\">AirBnB<\/a> sau <a href=\"https:\/\/www.tripadvisor.com\/\">TripAdvisor<\/a>.<\/p>\n\n\n\n<p>Dac\u0103 vinzi produse artizanale, \u00eencearc\u0103 s\u0103 vinzi \u0219i pe <a href=\"https:\/\/www.etsy.com\/sell\">Etsy<\/a>.<\/p>\n\n\n\n<p>Dac\u0103 te ocupi de catering, exist\u0103 <a href=\"https:\/\/tazz.ro\/\">Tazz<\/a>, <a href=\"https:\/\/food.bolt.eu\/\">Bolt Food<\/a> \u0219i multe alte platforme unde s\u0103 \u00ee\u021bi oferi m\u00e2ncarea.<\/p>\n\n\n\n<p>Etc. etc. etc. Exist\u0103 platforme specifice pentru aproape orice domeniu \u0219i ele pot fi o surs\u0103 decisiv\u0103 de clien\u021bi.<\/p>\n\n\n\n<p>5. <strong>Email marketing.<\/strong> <\/p>\n\n\n\n<p>Primul pas este s\u0103 ai o list\u0103 de contacte <strong>care s\u0103 \u00ee\u0219i fi dat acordul<\/strong> s\u0103 primeasc\u0103 astfel de mesaje. <\/p>\n\n\n\n<p>Un mod de a le ob\u021bine este s\u0103 oferi ceva gratuit \u00een schimbul datelor de contact. De exemplu, po\u021bi pune e-bookuri gratuite pe site-ul t\u0103u, care s\u0103 fie trimise pe mail celor care \u00ee\u0219i las\u0103 datele.<\/p>\n\n\n\n<p>Dac\u0103 ai f\u0103cut evenimente sau free sampling, ai fi putut culege date de contact de la cei cu care ai intrat \u00een contact atunci.<\/p>\n\n\n\n<p>P\u0103streaz\u0103 datele tuturor celor cu care firma ta intr\u0103 \u00een contact, preferabil \u00eentr-un <a href=\"https:\/\/www.minicrm.ro\/tur\/marketing\/\">sistem CRM<\/a>, de unde vei putea trimite mesaje \u00een mas\u0103 cu oferte \u0219i nout\u0103\u021bi.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.minicrm.ro\/images\/tur\/marketing\/2.png\" alt=\"\" width=\"598\" height=\"455\"\/><figcaption>Mostr\u0103 din sistemul MiniCRM: rapoarte de performan\u021b\u0103 a campaniilor de email marketing<\/figcaption><\/figure>\n<\/div>\n\n\n<p>6. <strong>Recomand\u0103ri \u0219i word of mouth.<\/strong><\/p>\n\n\n\n<p>Acestea sunt foarte valoroase, dar e greu s\u0103 le ob\u021bii c\u00e2nd e\u0219ti la \u00eenceputul activit\u0103\u021bii. Minimul pe care \u00eel po\u021bi face e s\u0103 le ceri clien\u021bilor t\u0103i s\u0103 scrie review-uri pe Google sau pe platformele specializate pe care activezi.<\/p>\n\n\n\n<p>7. <strong>Reclame pay-per-click.<\/strong><\/p>\n\n\n\n<p>Ajungem \u0219i la metoda costisitoare de atragere a clien\u021bilor: reclama pl\u0103tit\u0103. Recomandarea \u00een acest caz e s\u0103 ai grij\u0103 s\u0103 nu arzi banii f\u0103r\u0103 folos, pentru c\u0103 e foarte u\u0219or s\u0103 o faci.<\/p>\n\n\n\n<p>Fie c\u0103 vei face reclam\u0103 pe Facebook, Youtube, Google sau TikTok, va trebui s\u0103 \u00ee\u021bi m\u0103sori cu aten\u021bie rezultatele \u0219i s\u0103 calculezi ROI-ul (return on investment). <\/p>\n\n\n\n<p>De asemenea, nu seta drept conversii pe aceste platforme, simplele vizite pe site. \u00cencearc\u0103 s\u0103 \u021binte\u0219ti conversii mai valoroase: \u00eenregistrarea pentru un cont de test, ad\u0103ugarea unui produs \u00een co\u0219, \u00eenscrierea la un eveniment etc.<\/p>\n\n\n\n<p>Pe Facebook \u0219i TikTok, \u00eencearc\u0103 Lead Ads, nu doar PPC Ads. Clickurile \u0219i vizitele pe site pot fi accidentale sau pot veni din partea unor bo\u021bi. Dar pentru ca cineva s\u0103 \u00ee\u0219i lase datele de contact pe un formular ata\u0219at reclamei tale (Lead Ad), e nevoie de o persoan\u0103 real\u0103 \u0219i interesat\u0103.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"402\" src=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/Image1_leadad_Paracore-713x402.jpeg\" alt=\"Reclam\u0103 tip lead ad\" class=\"wp-image-14360\" srcset=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/Image1_leadad_Paracore-713x402.jpeg 713w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/Image1_leadad_Paracore-300x169.jpeg 300w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/Image1_leadad_Paracore-768x433.jpeg 768w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/Image1_leadad_Paracore-1200x676.jpeg 1200w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2022\/12\/Image1_leadad_Paracore.jpeg 1409w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><figcaption>Cum arat\u0103 un Lead Ad. Sursa: Paracore<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cen articolele precedente din aceast\u0103 serie, am vorbit despre\u2026 Partea 1: ce form\u0103 juridic\u0103 s\u0103 alegi (SRL sau PFA), despre taxe \u0219i impozite, despre rezervarea de nume, costurile \u0219i actele necesare pentru \u00eenfiin\u021bare, alegerea codurilor CAEN \u0219i a unui sediu \u0219i despre consultan\u021ba gratuit\u0103 pentru lansarea afacerii la Stup Partea 2: deschiderea unui cont bancar [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":14063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[563,28,174,392],"tags":[653,435,647,650,656],"class_list":["post-14357","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-crm","category-management-sfaturi-afaceri-mici","category-marketing-campanii-masurabile","category-startup-idei-afaceri-noi","tag-atragere-clienti","tag-crm","tag-cum-incepi-o-afacere","tag-recrutare-personal","tag-strategii-de-atragere-clienti","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primii pa\u0219i \u00een deschiderea unei afaceri (partea 3): recrutarea de personal, atragerea clien\u021bilor<\/title>\n<meta name=\"description\" content=\"\u00cen articolele precedente din 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