{"id":12870,"date":"2021-08-10T13:33:00","date_gmt":"2021-08-10T10:33:00","guid":{"rendered":"https:\/\/www.minicrm.ro\/blog\/?p=12870"},"modified":"2021-09-22T17:23:42","modified_gmt":"2021-09-22T14:23:42","slug":"esecul-in-business-incepe-atunci-cand-ai-pierdut-increderea-echipei-tale","status":"publish","type":"post","link":"https:\/\/www.minicrm.ro\/blog\/2021\/08-10\/esecul-in-business-incepe-atunci-cand-ai-pierdut-increderea-echipei-tale\/","title":{"rendered":"E\u0219ecul \u00een business \u00eencepe atunci c\u00e2nd ai pierdut \u00eencrederea echipei tale"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Orice antreprenor ar trebui s\u0103 \u00ee\u0219i \u00eenceap\u0103 un business pentru c\u0103 are un vis, pentru c\u0103 \u00ee\u0219i dore\u0219te cu intensitate s\u0103 realizeze ceva pentru clien\u021bi, un produs, un serviciu \u0219i astfel s\u0103 \u00ee\u0219i duc\u0103 \u0219i propria via\u021b\u0103 la un alt nivel.<br>\u00cens\u0103 acestea pot r\u0103m\u00e2ne simple visuri dac\u0103, la \u00eenceput, antreprenorul nu \u00eenva\u021b\u0103 cel mai important lucru dintre toate: s\u0103 factureze.<br>Oric\u00e2t de mari ar fi visurile, ceea ce conteaz\u0103 p\u00e2n\u0103 la urm\u0103 este c\u00e2t vinzi. Doar dac\u0103 po\u021bi vinde ai apoi resursele pentru a inova \u0219i pentru a-\u021bi transpune visurile \u00een realitate.<\/p><\/blockquote>\n\n\n\n<p>Pe Andreea Strugaru am cunoscut-o cu ceva ani \u00een urm\u0103, \u00een momentul \u00een care compania sa avea nevoie de o repozi\u021bionare \u0219i de o strategie mai clar\u0103 \u00een pia\u021b\u0103. Au fost momente \u00een acel proiect \u00een care diferen\u021ba \u00eentre succes \u0219i e\u0219ec au f\u0103cut-o ei, oamenii cheie din compania <a href=\"https:\/\/bit.ly\/3t8Ieh7\">Kadra Tech<\/a> \u0219i nu noi, consultan\u021bii. Mindset-ul lor, \u0219i nu neap\u0103rat solu\u021biile noastre, a f\u0103cut din programul lor strategic un succes.<\/p>\n\n\n\n<p>Ulterior, am descoperit tot \u00eempreun\u0103 c\u0103 MiniCRM este cea mai potrivit\u0103 platform\u0103 pentru managementul rela\u021biilor cu clien\u021bii dar \u0219i pentru integrarea opera\u021biunilor la nivel de companie. La fel, mindsetul echipei de la KADRA a f\u0103cut diferen\u021ba atunci c\u00e2nd am implementat cu succes o versiune a MiniCRM 100% adaptat\u0103 nevoilor companiei.<\/p>\n\n\n\n<p>Urm\u0103re\u0219te aici interviul cu Andreea Strugaru de la <strong>KADRA<\/strong>:<\/p>\n\n\n\n<!--more-->\n\n\n<div id=\"buzzsprout-player-9083860\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1834894\/9083860-mindsetters-2-andreea-strugaru-e-ecul-in-business-incepe-atunci-cand-ai-pierdut-increderea-echipei-tale.js?container_id=buzzsprout-player-9083860&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Am \u00eenceput un business pentru c\u0103 \u201dne-a sclipit\u201d o idee care ne-a pl\u0103cut<\/h2>\n\n\n\n<p>Antreprenoriatul \u00eencepe cu un vis \u0219i cu lucruri pe care \u00ee\u021bi place s\u0103 le faci, de care e\u0219ti pasionat. Altfel nu are cum s\u0103 dureze.<\/p>\n\n\n\n<p><br>Radu Opri\u0219, Andreea Strugaru \u0219i Monica Sagmar, pe atunci tineri ingineri, au fost atra\u0219i de ideea de a aduce \u00een Rom\u00e2nia solu\u021bii de automatiz\u0103ri ale accesului (u\u0219i automate) \u0219i materiale noi de construc\u021bii (de exemplu, ei au fost primii care au adus \u00een Rom\u00e2nia policarbonatul, azi prezent aproape \u00een fiecare cas\u0103 \u0219i \u00een orice construc\u021bie modern\u0103).<\/p>\n\n\n\n<p><br>Au \u00eenceput pentru c\u0103 le-a pl\u0103cut s\u0103 aduc\u0103 lucruri noi \u00eentr-o pia\u021b\u0103 \u00een care \u00eenc\u0103 nici m\u0103car nu exista o cerere pentru acele solu\u021bii, dar care \u0219tiau la fel de bine c\u0103 se va dezvolta \u0219i c\u0103 va avea nevoie de solu\u021biile lor.<\/p>\n\n\n\n<p><br>Andreea Strugaru \u0219i partenerii s\u0103i au \u00eenceput aceast\u0103 afacere cu speran\u021b\u0103, curiozitate \u0219i ambi\u021bie, f\u0103r\u0103 planuri de afaceri sau strategii complexe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La \u00eenceput nu aveam nici un plan, dar \u0219tiam c\u0103 trebuie s\u0103 factur\u0103m<\/h2>\n\n\n\n<p>\u0218ansa celor trei parteneri a fost c\u0103 idealismul antreprenorului a fost de fiecare dat\u0103 bine calibrat de realismul \u0219i de pragmatismul inginerului din fiecare. Astfel, chiar dac\u0103 au pornit o afacere cu un vis, au \u0219tiut c\u0103 nu \u00eel pot realiza peste noapte.<\/p>\n\n\n\n<p><br>\u00cen primii ani, principalul lor focus nu a fost s\u0103 creeze sisteme inovative \u0219i nici s\u0103 se implice \u00een proiecte riscante. Au avut un singur focus: cum s\u0103 factureze, cum s\u0103 aduc\u0103 clien\u021bi, cum s\u0103 nu mai aib\u0103 grija financiar\u0103 a zilei de m\u00e2ine.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/bit.ly\/3gVoybS\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/09\/Banner-modul-facturare.png\" alt=\"\" class=\"wp-image-12987\" srcset=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/09\/Banner-modul-facturare.png 400w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/09\/Banner-modul-facturare-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>Au stat ani de zile cu ochii pe conturile din banc\u0103 \u00een fiecare zi pentru c\u0103 atunci orice gre\u0219eal\u0103 ar fi putut fi \u0219i ultima.<br>Pe c\u00e2t pare de simplu, pe at\u00e2t este de greu: la \u00eenceputul unui business nu conteaz\u0103 planurile de afaceri \u0219i nici strategiile. Conteaz\u0103 doar s\u0103 facturezi.<\/p>\n\n\n\n<p><br>Abia atunci c\u00e2nd business-ul se echilibreaz\u0103 po\u021bi \u00eencepe s\u0103 construie\u0219ti strategic afacerea \u0219i po\u021bi s\u0103 \u00ee\u021bi permi\u021bi s\u0103 investe\u0219ti \u00een proiectele inovative la care ai visat \u00eenc\u0103 din momentul \u00een care ai fondat afacerea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Momentul de echilibru vine atunci c\u00e2nd \u00ee\u021bi dai seama c\u0103 ai suficien\u021bi bani \u0219i resurse pe care s\u0103 le po\u021bi investi \u00een proiectele la care \u021bii f\u0103r\u0103 s\u0103 ri\u0219ti \u00eentreaga afacere<\/h2>\n\n\n\n<p>Ca antreprenor vine un moment \u00een care stresul grijii de m\u00e2ine \u00eencepe s\u0103 dispar\u0103. Nu mai stai zilnic cu ochii pe conturi, nu mai e\u0219ti \u00eengrijorat c\u0103 dac\u0103 un client nu va pl\u0103ti la timp tu nu vei putea pl\u0103ti chiria sediului sau rata la banc\u0103 pentru echipamente.<\/p>\n\n\n\n<p><br>Pur \u0219i simplu firma a crescut suficient c\u00e2t s\u0103 \u0219tii c\u0103 este ok, c\u0103 ai bani pentru tot ce e nevoie.<\/p>\n\n\n\n<p><br>Acum este momentul \u00een care \u0219i firma dar \u0219i tu ca antreprenor \u00eencepi s\u0103 te echilibrezi. \u0218i via\u021ba ta privat\u0103 devine mai echilibrat\u0103, pierzi mai pu\u021bine nop\u021bi la birou, nivelul de stres se reduce, petreci mai mult timp cu familia \u0219i prietenii.<\/p>\n\n\n\n<p><br>C\u00e2nd vine acest moment? Unii cred c\u0103 acesta poate fi dup\u0103 ce se trece de un anumit prag financiar (\u201ddup\u0103 ce trec de 1 milion de euro cifr\u0103 de afaceri, m\u0103 voi echilibra\u201d). De fapt acest moment vine atunci c\u00e2nd \u00ee\u021bi dai seama c\u0103 po\u021bi investi \u00een proiectele la care tu ai visat \u0219i s\u0103 \u0219tii c\u0103, chiar dac\u0103 acestea nu vor avea succes imediat, pierderea provocat\u0103 nu va afecta stabilitatea firmei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E\u0219ec este atunci c\u00e2nd pierzi \u00eencrederea echipei<\/h2>\n\n\n\n<p>E\u0219ecul nu este atunci c\u00e2nd nu \u00ee\u021bi iese un proiect. Foarte multe proiecte nu ies \u0219i, p\u00e2n\u0103 la urm\u0103, fiecare proiect pe care l-ai ratat te ajut\u0103 s\u0103 \u00eel faci pe urm\u0103torul mai bine.<\/p>\n\n\n\n<p><br>De asemenea, e\u0219ecul nu \u00eenseamn\u0103 nici s\u0103 pierzi bani (evident, at\u00e2t timp c\u00e2t aceast\u0103 pierdere nu afecteaz\u0103 stabilitatea financiar\u0103 a firmei).<\/p>\n\n\n\n<p><br>Ba chiar trebuie s\u0103 \u00ee\u021bi bugetezi o sum\u0103 pentru aceste proiecte pe care le vrei, dar a c\u0103ror reu\u0219it\u0103 este redus\u0103.<\/p>\n\n\n\n<p><br>E\u0219ecul adev\u0103rat \u00eencepe \u00eens\u0103 atunci c\u00e2nd, \u00een mod constant, \u00eencepi s\u0103 ratezi proiecte \u0219i c\u00e2nd pierzi \u00eencrederea echipei. Atunci c\u00e2nd oamenii nu mai au \u00eencredere \u00een tine, atunci firma are de suferit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cu c\u00e2t obiectivul e mai complex, cu at\u00e2t disciplina muncii devine mai important\u0103<\/h2>\n\n\n\n<p>\u00cen termeni nu foarte academici, disciplina muncii este de a face lucrurile care trebuie, cum trebuie \u0219i c\u00e2nd trebuie. S\u0103 nu am\u00e2ni, s\u0103 nu sari peste etape, s\u0103 nu o \u201diei pe scurt\u0103turi\u201d.<\/p>\n\n\n\n<p><br>Atunci c\u00e2nd firma este mai mic\u0103, asemenea derapaje au un impact redus pentru c\u0103 totul este la scar\u0103 mai redus\u0103.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/bit.ly\/3BxyzUs\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/09\/Banner-general.png\" alt=\"\" class=\"wp-image-12966\" srcset=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/09\/Banner-general.png 400w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/09\/Banner-general-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>Dar de \u00eendat\u0103 ce firma se dezvolt\u0103, proiectele \u0219i obiectivele devin din ce \u00een ce mai complexe. Sunt din ce \u00een ce mai mul\u021bi oameni implica\u021bi \u0219i fiecare trecere cu vederea a acestei discipline a muncii are un impact major asupra rezultatelor \u00eentregii echipe.<\/p>\n\n\n\n<p><br>A\u0219adar, pe m\u0103sur\u0103 ce firma cre\u0219te, disciplina muncii trebuie s\u0103 creasc\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Productivitatea nu \u00eenseamn\u0103 a fi ocupat. Ba chiar dimpotriv\u0103.<\/h2>\n\n\n\n<p>Productivitatea nu este num\u0103rul de activit\u0103\u021bi pe care le faci pe zi \u0219i nici c\u00e2t de mult munce\u0219ti. Aici nu e vorba despre ceea ce faci, ci despre <em>de ce faci ceea ce faci<\/em>.<\/p>\n\n\n\n<p><br>Andreea \u00ee\u0219i aminte\u0219te c\u0103, la \u00eenceput, munceau foarte mult. Dar acum retroactiv, \u00ee\u0219i d\u0103 seama c\u0103 nu erau foarte productivi. Erau foarte ocupa\u021bi \u0219i, de aceea, nici m\u0103car nu aveau timp s\u0103 \u00ee\u0219i dea seama ce este cu adev\u0103rat valoros din ceea ce fac.<\/p>\n\n\n\n<p><br>Pentru Andreea, acum timpul este alocat pentru lucrurile care sunt importante \u0219i care produc rezultate.<br>A aloca timp zilnic pentru echip\u0103 este o activitate productiv\u0103 pentru c\u0103 acest lucru are impact la nivelul productivit\u0103\u021bii echipei.<\/p>\n\n\n\n<p><br>La fel cum a avea \u0219edin\u021be despre proiecte noi, care chiar dac\u0103 nu se pot m\u0103sura acum \u00een bani sau \u00een rezultate concrete, totu\u0219i aduc un plus de valoare \u00een inova\u021bie \u0219i \u00een cre\u0219terea competen\u021belor echipei. \u0218i acest lucru este de valoare la KADRA. \u0218i, dac\u0103 e de valoare, atunci orice activitate care ajut\u0103 \u00een acest sens, devine productiv\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Banii firmei nu sunt banii t\u0103i<\/h2>\n\n\n\n<p>Regula aceasta este at\u00e2t de simpl\u0103 \u0219i totu\u0219i at\u00e2t de greu \u0219i at\u00e2t de pu\u021bin respectat\u0103\u2026 \u0219i nu doar de c\u0103tre antreprenorii care sunt la \u00eenceput de drum ci chiar \u0219i de c\u0103tre cei care au zeci de ani de experien\u021b\u0103 \u00een spate.<\/p>\n\n\n\n<p><br>Exist\u0103 antreprenori care nu \u00ee\u0219i pl\u0103tesc facturile c\u0103tre furnizori pentru c\u0103 \u00ee\u0219i cump\u0103r\u0103 autoturisme de lux sau case scumpe.<\/p>\n\n\n\n<p><br>De fapt, ei nu sunt antreprenori. Sunt doar oameni care vor bani \u0219i sunt preg\u0103ti\u021bi s\u0103 fac\u0103 orice pentru asta.<\/p>\n\n\n\n<p><br>Antreprenorii adev\u0103ra\u021bi, care sunt foarte mul\u021bi, sunt cei care respect\u0103 aceast\u0103 regul\u0103 nu pentru c\u0103 le e fric\u0103 de Fisc ci pentru c\u0103 \u0219tiu c\u0103 astfel dezechilibreaz\u0103 firma, o fac mai slab\u0103, \u00eei scad \u0219ansele de a deveni puternic\u0103. Implicit, ace\u0219ti antreprenori \u00ee\u0219i ofer\u0103 resurse \u0219i bani pentru a investi \u00een proiecte cu adev\u0103rat importante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orice antreprenor ar trebui s\u0103 \u00ee\u0219i \u00eenceap\u0103 un business pentru c\u0103 are un vis, pentru c\u0103 \u00ee\u0219i dore\u0219te cu intensitate s\u0103 realizeze ceva pentru clien\u021bi, un produs, un serviciu \u0219i astfel s\u0103 \u00ee\u0219i duc\u0103 \u0219i propria via\u021b\u0103 la un alt nivel.\u00cens\u0103 acestea pot r\u0103m\u00e2ne simple visuri dac\u0103, la \u00eenceput, antreprenorul nu \u00eenva\u021b\u0103 cel mai important [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":12936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,495],"tags":[498,492],"class_list":["post-12870","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-management-sfaturi-afaceri-mici","category-podcast-mindsetters","tag-mindsetters","tag-podcast","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E\u0219ecul \u00een business \u00eencepe atunci c\u00e2nd ai pierdut \u00eencrederea echipei tale<\/title>\n<meta name=\"description\" content=\"Interviu Andrea Strugaru, cofondator KADRA. Despre momentul c\u00e2nd o firm\u0103 poate \u00eencepe s\u0103 aib\u0103 o strategie, despre bugete, proiecte e\u0219uate \u0219i organizarea muncii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.ro\/blog\/2021\/08-10\/esecul-in-business-incepe-atunci-cand-ai-pierdut-increderea-echipei-tale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E\u0219ecul \u00een business \u00eencepe atunci c\u00e2nd ai pierdut \u00eencrederea echipei tale\" \/>\n<meta property=\"og:description\" content=\"Interviu Andrea Strugaru, cofondator KADRA. 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