{"id":11820,"date":"2021-03-17T12:22:00","date_gmt":"2021-03-17T10:22:00","guid":{"rendered":"https:\/\/www.minicrm.ro\/blog\/?p=11820"},"modified":"2021-09-22T17:29:03","modified_gmt":"2021-09-22T14:29:03","slug":"oameni-de-vanzari-sau-oameni-de-relatii","status":"publish","type":"post","link":"https:\/\/www.minicrm.ro\/blog\/2021\/03-17\/oameni-de-vanzari-sau-oameni-de-relatii\/","title":{"rendered":"Oamenii de v\u00e2nz\u0103ri sunt cei care creeaz\u0103 rela\u021bii"},"content":{"rendered":"\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Se spune c\u0103 oamenii de v\u00e2nz\u0103ri buni pot s\u0103 v\u00e2nd\u0103 aproape orice produs sau serviciu c\u0103tre oric\u0103rui&nbsp;tip de clien\u021bi.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Odat\u0103 cu trecerea timpului \u0219i cu acumularea&nbsp;experien\u021bei, oamenii de v\u00e2nz\u0103ri foarte buni pot fi \u0219i mai buni prin acumulare de experien\u021b\u0103 \u0219i profesionalizare pe o pia\u021b\u0103 anume<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Oamenii de v\u00e2nz\u0103ri sunt ni\u0219te fiin\u021be aparte: se bucur\u0103 atunci c\u00e2nd reu\u0219esc s\u0103 v\u00e2nd\u0103 un produs care nu le apar\u021bine, unor oameni pe care nu \u00eei cunosc.&nbsp;<\/p><\/blockquote>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">\u0218i ne-am obi\u0219nuit s\u0103 le spunem simplu \u201doameni de v\u00e2nz\u0103ri\u201d. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">De fapt \u00eens\u0103, cred c\u0103 ar trebui s\u0103 le spunem mai degrab\u0103 \u201doameni de clien\u021bi\u201d sau \u201doameni de rela\u021bii\u201d.&nbsp;\u00cen realitate, oamenii de v\u00e2nz\u0103ri sunt cei care creeaz\u0103 rela\u021bii.<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Pentru c\u0103, \u00een realitate, ei nu pot vinde orice oricui \u00eens\u0103 pot dezvolta foarte u\u0219or rela\u021bii cu oamenii \u0219i abia apoi pot vinde mai u\u0219or orice produs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Oamenii de v\u00e2nz\u0103ri mai \u00eent\u00e2i construiesc o rela\u021bie \u0219i abia apoi pot vinde cu adev\u0103rat. Deci sunt oameni de rela\u021bii.<\/p><\/blockquote>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Este nevoie s\u0103 facem \u0219i noi trecerea de la mentalitatea de a vinde un produs sau un serviciu la aceea de a crea o rela\u021bie cu un client. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.minicrm.ro\/signup\/try\/\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"200\" src=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/03\/testeaza-aci-crmul.png\" alt=\"\" class=\"wp-image-11934\" srcset=\"https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/03\/testeaza-aci-crmul.png 664w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/03\/testeaza-aci-crmul-300x90.png 300w, https:\/\/minicrm-wp-ro.s3.amazonaws.com\/uploads\/2021\/03\/testeaza-aci-crmul-500x151.png 500w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Dac\u0103 \u00een propria&nbsp;companie vei&nbsp;\u00eencepe s\u0103 fii&nbsp;preocupat mai mult de <strong>rela\u021bia pe care o construie\u0219ti&nbsp;cu clientul<\/strong> \u0219i nu doar de num\u0103rul de produse v\u00e2ndute, atunci \u00ee\u021bi vei&nbsp;da seama cur\u00e2nd de ce oamenii t\u0103i&nbsp;cei mai buni nu sunt cei care v\u00e2nd produse, ci cei care construiesc rela\u021bii.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#222424;font-size:30px\"><strong>Oameni de v\u00e2nz\u0103ri sunt cei care creeaz\u0103 rela\u021bii<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">\u00cen zilele de ast\u0103zi,&nbsp;<strong>v\u00e2nz\u0103rile se concentreaz\u0103 din ce \u00een ce mai mult pe rela\u021bia cu clientul \u0219i nu pe produs<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">\u201d\u00cen ce stadiu ai ajuns cu clientul X?\u201d devine o \u00eentrebare mai frecvent\u0103 dec\u00e2t \u201dc\u00e2te produse\/servicii ai v\u00e2ndut luna aceasta?\u201d. Experien\u021ba pe care o oferim clientului este mai important\u0103 dec\u00e2t produsul \u00een sine.<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">De aceea, oamenii de v\u00e2nz\u0103ri nu mai sunt v\u0103zu\u021bi ca cei care v\u00e2nd produse \u0219i servicii, ci ca oameni care, folosesc&nbsp;toate instrumentele oferite de marketing \u0219i care&nbsp;reu\u0219esc s\u0103 transforme cu succes o persoan\u0103 \u00eentr-un client.<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Un antreprenor cu experien\u021b\u0103 ne spunea la un moment dat un lucru care exprim\u0103 foarte bine aceast\u0103 idee: \u201dAst\u0103zi nu ne mai putem permite doar s\u0103 vindem. \u00cen ziua de azi trebuie s\u0103 avem grij\u0103 mai mult de portofoliul de clien\u021bi dec\u00e2t de cel de produse.\u201d<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#222424;font-size:30px\"><strong>Spune-mi ce om de v\u00e2nz\u0103ri ai, ca s\u0103 \u00ee\u021bi spun ce companie e\u0219ti<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\"><strong>Oamenii de v\u00e2nz\u0103ri sunt cei care construiesc reputa\u021bia companiei pe&nbsp;pia\u021b\u0103<\/strong>. Clien\u021bii t\u0103i vor avea aceea\u0219i p\u0103rere despre compania ta,&nbsp;precum cea pe care \u0219i-o formeaz\u0103 despre oamenii t\u0103i de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Te sun\u0103 un om de v\u00e2nz\u0103ri agresiv de la o companie de telecomunica\u021bii care vrea cu orice pre\u021b s\u0103 \u00ee\u021bi v\u00e2nd\u0103 noul abonament \u201dla un pre\u021b special\u201d. \u0218i te sun\u0103 odat\u0103, de dou\u0103 ori. Te sun\u0103 \u0219i colegul lui apoi \u0219i mai prime\u0219ti \u0219i emailuri. De\u0219i le-ai spus clar c\u0103 nu dore\u0219ti acel serviciu. Ce vei crede despre respectiva companie? Ce vei spune prietenilor t\u0103i despre experien\u021ba pe care ai avut-o cu acea firm\u0103?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Da, \u201doamenii de v\u00e2nz\u0103ri\u201d pot construi rela\u021bii chiar \u0219i atunci c\u00e2nd nu v\u00e2nd.&nbsp;<\/p><\/blockquote>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Primul lucru pe care \u00eel face un om de v\u00e2nz\u0103ri este s\u0103 construiasc\u0103 o imagine despre compania ta \u00een mintea clientului.<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#6a6b6c\">Oamenii de v\u00e2nz\u0103ri sunt cei care v\u00e2nd sau nu produse, \u0219i nu se focuseaz\u0103 pe imaginea pe care o formeaz\u0103 \u00een fa\u021ba clientului. Oamenii de rela\u021bii sunt aceia&nbsp;care construiesc rela\u021bii cu clientul, indiferent dac\u0103 acum pot vinde sau nu produsul companiei la care lucreaz\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oamenii de v\u00e2nz\u0103ri sunt cei care \u00eent\u00e2i construiesc rela\u021bii \u0219i abia apoi v\u00e2nd. De aceea, oamenii de v\u00e2nz\u0103ri sunt \u00eenainte de orice oameni de rela\u021bii.<\/p>\n","protected":false},"author":71,"featured_media":11964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,24],"tags":[438,447],"class_list":["post-11820","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-management-sfaturi-afaceri-mici","category-sfaturi-crestere-vanzari-crm","tag-crm-vanzari","tag-echipa","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oamenii de v\u00e2nz\u0103ri sunt cei care creeaz\u0103 rela\u021bii<\/title>\n<meta name=\"description\" content=\"Oameni de v\u00e2nz\u0103ri sunt cei care creeaz\u0103 rela\u021bii. 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